Creative guidelines

For media specific creative guidelines click here >>

Basic materials must be delivered by noon, no later than three (3) full working days before the start of the campaign (png, gif, jpg and 3rd party tag materials). Special materials must be delivered by noon five (5) full working days before the start of the campaign.

All materials and any tracking pixels must be HTTPS-compatible.

Address for delivering materials is: digimainonta(a)almamedia.fi

Address for perfomance-based marketing materials: programmatic(a)almamedia.fi

In the subject field, please indicate the name of the advertising customer and the campaign period. Also indicate the following information in the body of the message:

1) name of the advertiser
2) campaign period
3) advertising solution
4) number of impressions
5) URL for redirecting clicks on the advertisement

Advertising materials can be delivered in picture file formats (jpg, gif and png), 3rd party tags or zip files.

Basic advertising formats


Parade

980 x 400 px

200 kb

Panorama

980 x 120 px

100 kb

Giant parade

980 x 552 px

200 kb

Mega Parade

980 x 600 px

200 kb

Extended Skyscraper

160 x 600 px

100 kb

Skyscraper

140 x 350 px 

100 kb

Extra Wide Skyscraper300 x 600 px100 kb

Wide Rectangle

468 x 400 px

100 kb

Double Wide Rectangle

468 x 600 px

100 kb

Rectangle

300 x 250 px

300 x 300 px

320 x 320 px

320 x 300 px

100 kb

Wallpaper

1600 x 1200 px

300 kb

Digital Full Page desktop610x877 px or 620x891 px or 468x672200 kb
Digital Full page mobile300x431 px200 kb

Ticker

1600 x 40 px

100 kb

Interstitial

956 x 586 px

200 kb

Multichannel Interstitial

600 x 700 px

200 kb

Digital Front Page600 x 700 px200 kb

Button (Front page and Stock section front page) *

300 x 300 px

100 kb

Button (Business Premises sections) *

240 x 200 px

100 kb

* Kauppalehti spesific

 

Mobile advertising

Instructions concerning materials:

    Wallpaper

    • Sold only as a package with Parade or Panorama
    • Implementation must be calm, all the animations should end in about 5 seconds
    • Size: 1600 x 1200 px
    • Formats JPG, PNG, GIF, 3rd party tag

    Multichannel Interstitial / Digital Front Page

    • Size: 600 x 700 px
    • Formats: JPG, PNG

    Interstitial

    • Size: 956 x 586 px
    • Formats: JPG, PNG

    Cross-device carousel

    Parade

    • Material: 5-8 pictures, format .jpg. Size 300x300 or 600x600 px, pictures in total should be no more than 300 kb
    • Pictures numbered according to desired order: 1.jpg, 2.jpg etc.
    • Each picture can have a separate target url. Links should be informed as 1.jpg = http://www.page.com etc.
    • Demo: (desktop and tablet): https://www.iltalehti.fi/viihde?ad=carousel3d

    Rectangle

    • Material: 3-8 pictures, format .jpg. Size 300x300 or 600x600 px, pictures in total should be no more than 300 kb
    • Pictures numbered according to desired order: 1.jpg, 2.jpg etc.
    • Each picture can have a separate target url. Links should be informed as 1.jpg = http://www.page.com etc

    Giant Rectangle

    • Material: 3-8 pictures, format .jpg. Size 300x300 or 600x600 px, pictures in total should be no more than 300 kb
    • Pictures numbered according to desired order: 1.jpg, 2.jpg etc.
    • Each picture can have a separate target url. Links should be informed as 1.jpg = http://www.page.com etc.


    Mobile advertising

    Mobile parade

    Size: Image creative 600 x 600 px, 3rd party tag and HTML5 creatives 300x300, 320x320 or 320x300 px
    Format: PNG, JPG, GIF, 3rd Party tag, HTML5 , max 100 kb

    Note when making image creatives: 600x600 px material will be scaled into 300x300 pixel size, 600x500 material into 300x250 px size, 640x640 px into 320x320 px size and 640x600 px into 320x300 px size. This should be taken into account e.g. while using text in creative materials.

     

    Swipe Cube

    Rotating cube with 3-5 images.

    Cube rotates once automatically, after automatic rotation user can swipe material manually.

    Each side of cube can redirect to webpage, have click-to-call, click-to-calendar, click-to-apple-store or click-to-play-store function.

    Material can also be rendered as a standard swipe ad, so the ad does not rotate but slides from side to side.

    Swipe cube guidelines:

    • Size on the page: 300x300 (Also 3rd party swipe cube creatives must be 300 x 300 px)
    • Images for swipe cube must be provided as a sprite image, see example on the right
    • (300 x 900 – 3 sides, 300 x 1200 – 4 sides, 300 x 1500 – 5 sides)
    • Max 200 kb
    • Format PNG, JPG
    • Every side of the cube can have separate redirect url
    • Alma Media builds swipe cube from delivered images without additional costs.

     

    Mobile giant video panorama

    Technical implementation by Alma Media

    Alma Visuals produces mobile giant video panorama provider on a turnkey basis. You will need to submit the following components:
    • Wallpaper
    • Video (MP4) max. 50MB
    • Logo (can be included in the wallpaper)
    • Other required graphic elements
    • Link to a designated target page

      The video can be scaled within the mobile giant video panorama according to your wishes. It can fill a part of or the entire 980x400 space. The video will autoplay without sound unless otherwise instructed. The video can be set to run in a continuous loop or it can end in a still image (300x300, 320x320, or 320x300)

    Technical data:

    • Giant video panorama dimensions: 300x300, 320x320, or 320x300
    • Images: JPEG, GIF, or PNG
    • Video width: 1280px and height: 720px (the video will be scaled to fit the space)
    • Graphic region: width 300px x height 130px (depending on the required space)

    Examples:

    Mobile giant video panorama in which the video does not fill the entire 300x300 space.
    Mobile giant video panorama in which the video fills the entire 300x300 space.

     

    Click-to-calendar

    Click opens calendar reminder, which user can save on device’s calendar.

    Click-to-calendar guidelines:

    • Image 600 x 600 px, max. 100 kb
    • Format JPG, PNG, GIF
    • Advertiser provides materials where click-to-calendar functions is implemented, with details of the calendar reminder. Title, text content, event start- and end date and reminder timing. For example 30 min before event.

     

    Scratch ad

    User can scratch or wipe surface of the ad. Surface can be e.g. rain, ice, lot surface. Underneath reveals clickable ad.

    Scratch ad guidelines:

    • Two images 600 x 600 px. Scratch surface and revealing image.
    • Format JPG, PNG, GIF
    • Scratch surface must have clear prompt to scratch/wipe.
    AlmaSwipeSprite300x1200

    Interscroller

    • Video/audio file size 10 mb
    • Video length max 30 s., recommended length 15 s.
    • Image/video size 768 x 1230 px
    • Adding seethrough *.png files on the image/video is also possible. The graphics are then shown on top of the image/video.

    HTML5 materials


    HTML5 materials

    Technologies

    • Using light libraries in materials is advisable.
    • Use of jQuery is not recommended due to the large size of the library.
    • The external loading of large font files is not recommended. The sizes of font files must be included in the calculation of kilobyte limits. A font can only be included in the package if the advertiser holds the relevant license.
    • If data is retrieved from external servers, the server must have sufficient capacity to handle the traffic created by the ad loads
    • Connection errors must be taken into account in the functionality of the materials.
    • The effect of the materials on computing performance must be taken into account (maximum CPU load approximately 20%)
    • All external data must be loaded using the HTTPS protocol.

    Required functionality

    • The pointer must change on clickable areas to clearly indicate that there is a link there
    • Links must open in new tabs

    File sizes

    Initial load

    • Optimization and minimizing the creative’s initial load weight enables better results (viewability, CTR, ad awareness etc.)
    • Make sure that the core content of the creative is visible as quickly as possible, so that the ad space won’t be shown empty to the user
    • A light and fast initial load can be achieved by optimizing images and files
    • If the creative can’t fit the given weight limit, the exceeding part must be loaded after the page has loaded (see Subsequential load / Polite load)
    • Please take into account, that all measurement pixels and scripts also count towards the initial load weight limit (Adform, DoubleClick, MOAT, IAS etc.)

     

    Lazy load/polite load

    • Refers to loading files included in the materials only after the page has been loaded.
    • Polite load is not possible with creatives that are served from zip files
    • Loading can start from the window.onload event
    • This must be used if the weight of the materials exceeds the kilobyte limits (for example often when the creative contains video). The weight of the initial load must always be within the kilobyte limit.
    • While loading additional data after the initial load is possible, unnecessary loading must be avoided.
    • Subsequential load can also be triggered by user interaction (click, mouseover)

     

    Links

    • Links in the materials must be made using the window.open(url, …) command or as normal <a> tags
    • Clicks might not be registered in all materials—for example, if the clickable areas are created dynamically

     

    Delivering materials

    When delivering materials, the advertiser must indicate if the creative doesn’t work correctly on some browsers.

    HTML5 materials must be delivered as:

    • 3rd party tag or alternatively as a zip file
    • HTML5 files run via tags must also comply with these specifications.
    • The creatives are displayed within an iframe.

     

    Additional information

    More information on Alma Media’s online advertising management: digimainonta(a)almamedia.fi

    Performance-based advertising

     

    Celtra

    Celtra is the most innovative rich media campaign management tool on the market. With Celtra you can easily create impressive campaigns and make real-time analyses on campaign results. Celtra's AdCreator Support site provides detailed instructions for producing campaign creatives, analysing campaign results and using the system.

     For login username to AdCreator Support, contact media sales.

    See Celtra solutions here

     

     

    Perfomance-based marketing

    Please take the following special requirements concerning performance-based advertising into account, along with the general instructions concerning materials.

    • For each campaign, the advertiser must deliver at least three (3) advertising formats:
    • panorama 980 x 120 px (100 kb)
    • MPU 300 x 250 px (100 kb)
    • extended large banner 160 x 600 px (100 kb)

     

    Changing the creative​

    During a campaign the campaign creatives can be changed once a week

    Materials with errors

    Alma Media is not responsible for errors in materials, or if the campaign is delayed due to errors in materials

    Detailed creative guidelines

    • Campaign creatives can be delivered as jpg, gif or png-pictures or as 3rd party tags
    • Maximum size of materials is 100 kb
    • With every piece of material, there should also be a target URL to the landing page, which will be added when ad is downloaded in the system
    • The creatives need to be clickable throughout
    • No voice nor video should be included
    • The creative should activate the target audience (competition, offer etc.)
    • The creative need to clearly show the advertiser's name or logo
    • Alma Media has the right to refuse publishing inappropriate materials or materials that do not meet the requirements listed above


    Video


    Video

    Instream and outstream video advertising

    Video creatives can be delivered as VAST tags or video files (for example via download link). The landing page URL must also be provided. 

     

    VAST

    Video

    • VAST 4.0 (or earlier versions)
    • Format: mp4, webm
    • Codec: H.264
    • Resolution: 640x360 px
    • Bitrate: 750 kbit/s
    • Framerate: 24, 25, 30 FPS
    • Duration: max. 30 seconds
    • Moov atom at the start of the file (Fast Start / Progressive download)

    Audio

    • AudioCodec: AAC-LC
    • Channels: Stereo
    • Data rate: 128 kbit/s
    • Sample rate: 48 kHz

     

    VPAID

    VPAID 2.0 (application/JavaScript) compatible tag
    https://www.iab.com/guidelines/digital-video-player-ad-interface-definition-vpaid-2-0/

     

    Outstream Video

    Outstream video is shown in between article paragraphs on desktop and on mobile devices. Video starts automatically without sound. Last frame of the video is left visible on the ad placement.

     

    Giant video panorama

    Technical implementation by Alma Media

    Alma Visuals produces giant video panorama. You will need to submit the following components:

    • Wallpaper
    • Video (MP4) max. 50MB
    • Logo (can be included in the wallpaper)
    • Other required graphic elements
    • Link to a designated target page

    The video can be scaled within the giant panorama according to your wishes. It can fill a part of or the entire 980x400 space. The video will autoplay without sound unless otherwise instructed. The video can be set to run in a continuous loop or it can end in a still image (980x400).

    Technical data:

    • Giant video panorama dimensions: 980x400
    • Images: JPEG, GIF, or PNG
    • Video width: 1280px and height 720px (the video will be scaled to fit the space)
    • Graphic region: width 315px x height 400px

    Examples:
    Giant video panorama in which the video does not fill the entire 980x400 px space
    Giant video panorama in which the video fills the entire 980x400 px space


    Content marketing

    Programmatic native advertising

    • Programmatic native advertising can be purchased with a deal via Xandr, Adform and DV360 demand-side platforms
    • Alma’s SSP in programmatic native is Xandr
    • The buyer can send the DSP’s creative id to: programmatic@almamedia.fi , and the deal will be activated once the material has been approved
    • The landing page url has to meet the brand introduced in the native advertisement

     

     

    Xandr

    AdForm

    DV360

    Landing page URL*

     

     

     

     

    Title*

    Max. 80

    Max. 80

    Max. 50

     

    Description**

    Max. 150

    Max. 150

    Max. 150

     

    Icon (sizes in pixels)

    Logo
    1x1 ratio
    Recommendation: 100x100

    Logo
    1x1 ratio
    Recommendation: 100x100

    Logo
    1x1 ratio
    Recommendation: 100x100

    Image (sizes in pixels) - JPG, GIF or PNG. No animations.*

    600x338, 600x314, 1200x675 or 1200x628
    Max 200 kb

    1200x628
    Max 200 kb

    1200x628
    Max 200 kb

    Call To Action Text

    Not supported

    Not supported

    Not supported

    Sponsored By*

    Max. 50
    Required: Must be advertiser or brand name

    Max. 50
    Required: Must be advertiser or brand name

    Max. 25
    Required: Must be advertiser or brand name

    * Required information 

    ** In case the description is too long, the creative material is shown without the description