Buying methods
Open Marketplace
You can buy advertising space on Alma Media’s various websites through the open marketplace. The inventory for sale is available through Appnexus, Adform and Rubicon supply-side platforms. Open marketplaces sell advertising space on all of Alma Media’s websites, and it is possible to target advertising on a website-specific basis. The range of available advertisement formats is limited. The broadest offering is available in 160×600 and 300×250 formats.
More information on the general practices and operating principles of open marketplaces is available here.
Private Marketplace
Compared to open marketplaces, using the private marketplace option gives the advertiser a much broader access to programmatic buying for Alma Media’s advertising space. In private marketplaces the buyer can choose from all standard advertisement formats. By using private marketplace the buyer can reach just the right audience.
Private deals will be concluded for the selected advertisement formats and websites/sections, allowing the buyer to easily buy advertising space through the demand-side platform.
Private deals are concluded in co-operation with the programmatic buying team to ensure that the desired inventory is made easily accessible on the demand-side platform. The publishing platform we use includes integration with a large number of demand-side platforms.
The following advertisement formats and Alma Media websites are available via private deals:
Advertisement formats
- Parade 980×400
- Panorama 980×120
- Skyscaper 160×600
- Wide rectangle 468×400
- Box 300×250
- Mobile/mobile swipe 300x300and 300×600
- Alma app inventory
- Outstream mobile and desktop
- Preroll
- Postroll
Available websites
- Iltalehti.fi+mobile
- Kauppalehti.fi+mobile
- Arvopaperi.fi+mobile
- Marmai.fi+mobile
- Mikrobitti.fi+mobile
- Talouselämä.fi+mobile
- Tekniikkatalous.fi+mobile
- Tivi.fi+mobile
- Uusisuomi+fi+mobile
- Aamulehti.fi+mobile
- Satakunnankansa.fi+mobile
- Kotikokki.net+mobile
- Telkku.com+mobile
- Etuovi.com+mobile
- Vuokraovi.com+mobile
- Autotalli.com
- Alma local newspapers
Opening a private deal requires the following information from the buyer: Once these details are provided, the buyer is assigned a Deal ID for access to the inventory. Multiple Deal IDs may be used for different advertisement formats and websites/sections.
- Demand-side platform (DSP)
- Buyer (Seat ID)
- Advertiser
- Websites/sections desired
- Advertisement formats desired
In addition to the advertiser’s own data, private deals will make it possible to utilise Alma Media’s audience targeting data. Audience targeting is based on 9,6 million profiled browsers in Alma Media’s network. You can target your message by audience sociodemographics or interests. With Alma’s data you can also build a customized target group by the interests you want.