News for the advertiser - archive

More transparency for working life

Developing a transparent employer brand requires patient work and the support of the company’s senior management.

Programmatic buying is optimal for creative brand marketing

The programmatic buying of brand marketing requires close cooperation between advertisers and agencies.

Rantapallo Named Travel Influencer of the Year

The Rantapallo travel website received the Travel Influencer of the Year Award at the Finnish Travel Gala on 5 October 2018.

Micro-influencers seem relatable

The influencer does not always need to be a huge star with hundreds of thousands of followers. Sometimes, the best influencer may be a so-called micro-influencer with a small number of followers, a person who seems relatable to the public.

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Poor interaction and personal chemistry lead to change of agency

Finnish marketing and communications agencies lose customers mainly because of poor interaction and cooperation. This is revealed by the survey titled “The Agency of the Year 2018”, conducted by the Swedish firm Regi Research & Strategi AB.


Successful advertising is a joint venture

High-quality advertising helps users and yields profit. It secures a harmonious user experience, and audiences will be less prone to block advertising. This benefits users, advertisers, and the media. But how can we secure high-quality advertising?


Alma to join the IAB Europe Transparency & Consent Framework

Alma Media is a registered member of the IAB Europe Transparency & Consent Framework. The Framework provides a means for assessing GDPR compliance in data-related processes across the advertising supply chain.

Alma Talent’s magazines to change their back-page ad sizes slightly

In 2018, the Finnish postal services will adopt mechanical sorting and, as a result...

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Alma Winter Advantages 2017

Alma’s winter advantages reach both consumers and B2B decision-makers, and they are available for you in the Alma News & Life, Alma Talent, and Alma Network channels.

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New in Alma Talent: Alma Native and Talouselämä Video Paywall

New advertising solutions provide even more options for advertisers.

Irregular business hours in media services

On Thursday, 22 June 2017, both media services will be open from 8.30 a.m. to 2.00 p.m. On Friday, 23 June 2017, media services will be closed due to a public holiday.

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IL Full Page: Own Iltalehti in print, desktop, and mobile versions

IL Full Page is a multichannel advantage package that allows you to make use of media space more effectively than before.

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Alma Summer Advantages 2017

Reap the benefits of the Alma summer campaigns, and reach your audiences with our cost-efficient solutions. Our reduced prices for summer 2017 are valid for new campaign bookings from 26 June to 13 August 2017.