Accelerating growth for individuals, businesses and society. 

Mission, vision and values


Alma's purpose is to accelerate responsible growth of individuals, businesses and society. 

Through our media and digital services we increase people's knowledge and understanding of the world. We are present in people's lives in their important moments helping them to change homes, cars or workplace. We create wellfare to the whole society by being a responsible advertising partner and encouraging companies towards growth. 


For individual freedom and well-being.

Alma Media's news media work to promote democracy, free speech, reliable dissemination of information and the wellbeing of its reference groups. Alma Media's digital consumer and business services as well as marketplaces bring together buyers and sellers of products and services and enable a sense of communality.


Alma Media is the most exciting provider of information, service and experiences. The company sets the stage for the future of media.

The vision provides the direction for the development of all products and services provided by the corporation.

The most exciting

Alma Media's products, services and corporate image are more attractive than those of other companies according to customers and employees, as well as other entities. We create content that is not offered by others and for which people are prepared to pay more. We provide the most fruitful solutions for advertisers. Alma Media employees create true added value through their work.

Alma Media provides its employees with the most interesting work environment, tasks and opportunities for development as well as the best tools for communication as it continues to become more digitised. Alma Media's employees work responsibly in their tasks, which strengthens the good reputation of the Group.

A producer of information, service and experiences

The task of Alma Media employees is to continuously find new ways to refine and package information to suit all kinds of customer needs to bring information to life. Consumers and companies feel that information refined by Alma Media, along with the phenomenon of using this information, is interesting, beneficial and experiential. The same content, visuals, customer service encounter or use of an online service can provide beneficial information for some and an experiential moment within the daily routine for others.

Setting the stage for the future of media

Alma Media distinguishes itself from its competitors by providing its customers with information, perspectives and practical ideas that stand out from the crowd. Services are renewed together with the customers according to their needs in a way that is daring, quick and practical. Alma Media's service concepts and design are those which the customers have rated as the best. Alma Media closely monitors and reacts to consumer behaviour and changes in consumer needs.

The operations of Alma Media are being further expanded outside of publications. Alma Media acts perseveringly and responsibly in the changing world of media.

The role of forerunner inspires Alma Media employees in their work. Everyone who works at the company can be a forerunner by doing their work in a new way, trying out new methods and sharing their knowledge. Being a forerunner in journalism includes bringing new journalistic methods or types of stories to Finland, for example.


Alma Media's shared values guide Alma Media employees' actions and decision-making both at the parent company and in the business units. Any separate values that may be defined for business units are complementary to the values of the Group.

Freedom and pluralism of journalism

Freedom and pluralism of communication is a basic requirement for reliable journalism. We promote free speech and pluralistic public discussion with the goal of treating all parties equally. Alma Media's publications comply with laws and regulations as well as ethical self-regulation in the field, journalistic guidelines and its own ethical guidelines. Our newspapers work independently of one another and of the Alma Media group in their journalistic decision-making.
This value does not only apply to journalistic work. We communicate openly in a way that respects pluralism and takes the opinions of others into consideration in all of our interactive situations, such as meetings. Working according to this value also makes it possible to cooperate fruitfully with entities outside of Alma Media.

Team play

Together we are more! Team play means sharing expertise and other resources between staff members, departments and units. When we play as a team, we provide a good example for others and also give them space to work. We also adapt these principles when all or part of our team is made up of employees from companies other than Alma Media.
Good team play involves conversation and goal-setting, values the expertise of others and is meaningful for its participants. All members of the team have suitable roles that complement one another.

Team play also allows us to make our operations more effective: there's no point in doing the same thing more than once. Alma has a well-equipped, experienced network for good cooperation and a working atmosphere that strengthens team play.


We strive to be a forerunner in our field by transforming quickly and courageously. Courage also describes our way of working and directing resources to new areas. Our future is in our hands, but we dare to listen to the perspectives of new customer groups. We also grab hold of new possibilities for business operations beyond publication with an open mind.
We demonstrate courage in our work by devoting ourselves to matters valued by our customers, by highlighting differing viewpoints, by seizing new ideas and facts and bringing them forth to the finish line. Courage also includes providing and receiving constructive feedback both internally and externally from our interest groups. Sometimes mistakes happen, and the only way we can learn from them is to deal with them openly and constructively.


Sustainable media refers to responsibility in our own operations and making responsibility a fixed element in our business. Read more about Alma's sustainability.