﻿{"id":3880,"date":"2022-04-28T13:34:06","date_gmt":"2022-04-28T10:34:06","guid":{"rendered":"https:\/\/www.almamedia.fi\/brandstudio\/?p=3880"},"modified":"2024-11-20T13:21:58","modified_gmt":"2024-11-20T11:21:58","slug":"reality-ja-sisaltomarkkinointi","status":"publish","type":"post","link":"https:\/\/www.almamedia.fi\/brandstudio\/reality-ja-sisaltomarkkinointi\/","title":{"rendered":"Reality ja sis\u00e4lt\u00f6markkinointi"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-parallax is-light bs-cover-lead-deep bs-cover-article\" style=\"min-height:694px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-3890 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/staging.almamedia.fi\/brand-studio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_violet_2.jpg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>Reality ja sis\u00e4lt\u00f6markkinointi \u2013 match made in heaven<\/strong><\/strong><\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-bs-ingress\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>@media only screen and (max-width: 600px) {.gb-69f390c45c54d{font-size: 22px!important;}}<\/style>\n<h2 class=\"gb-69f390c45c54d wp-block-heading\">Kun asiakas sanoo, ett\u00e4 haluaisi tehd\u00e4 jotain aivan uutta ja erilaista, luovat tuottajat hihkuvat ilosta. Se tarkoittaa, ett\u00e4 p\u00e4\u00e4semme suunnittelemaan isosti, miettim\u00e4\u00e4n tavanomaisten rajojen ulkopuolelta.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Viime vuonna asiakkaamme <a href=\"https:\/\/www.bolt.works\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bolt.Works<\/a> mainitsi, ett\u00e4 he haluaisivat oman televisio\u00adsarjan. Bolt on henkil\u00f6st\u00f6\u00adpalvelualan teknologia\u00adyritys, joka yhdist\u00e4\u00e4 ty\u00f6ntekij\u00e4t ja ty\u00f6paikat rakentamisen, teollisuuden, logistiikan, kiinteist\u00f6palvelun ja horecan alalta. Idea oli hyv\u00e4: reality-sarja, jossa tuodaan esiin Boltin monipuolisia ty\u00f6teht\u00e4vi\u00e4, asiakasyrityksi\u00e4 ja ty\u00f6ntekij\u00f6it\u00e4 ymp\u00e4ri Suomen \u2013 kuitenkin rennolla otteella ja huumorilla h\u00f6ystettyn\u00e4. Samalla haluttiin tehd\u00e4 tunnetuksi Boltin k\u00e4tev\u00e4\u00e4 mobiilisovellusta, jonka avulla se erottuu kilpailijoista.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keulakuvaan kannattaa panostaa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Meid\u00e4n reaktiomme oli tietysti: Totta kai se onnistuu. Onhan sis\u00e4lt\u00f6\u00admarkkinointi televisiossa jo tuttu ilmi\u00f6. Meill\u00e4 oli valmiina my\u00f6s jakelu\u00adkanava, IL-TV, jossa tehd\u00e4\u00e4n yli kahdeksan miljoonaa video\u00adk\u00e4ynnistyst\u00e4 viikossa, sek\u00e4 oma videotuotantotiimi, jossa on kokemusta my\u00f6s tosi-tv-sarjojen kuvaamisesta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e4lt\u00e4 pohjalta syntyi ensimm\u00e4inen Alma Brand Studion tuottama tv-sarja,&nbsp;<a href=\"https:\/\/www.iltalehti.fi\/iltv-duunarit\" target=\"_blank\" rel=\"noreferrer noopener\">Duunarit.<\/a> Sen keulakuvaksi haluttiin tunnettu hahmo, joka sopii Boltin br\u00e4ndiin ja voi uskottavasti kertoa nuorille aikuisille ty\u00f6nteon t\u00e4rkeydest\u00e4 ja kannattavuudesta.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/staging.almamedia.fi\/brand-studio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1-1024x576.jpg\" data-orig-src=\"https:\/\/staging.almamedia.fi\/brand-studio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1-1024x576.jpg\" alt=\"\" class=\"lazyload wp-image-3886\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27576%27%20viewBox%3D%270%200%201024%20576%27%3E%3Crect%20width%3D%271024%27%20height%3D%27576%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1-150x84.jpg 150w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1-200x113.jpg 200w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1-300x169.jpg 300w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1-400x225.jpg 400w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1-600x338.jpg 600w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1-768x432.jpg 768w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1-800x450.jpg 800w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1-1024x576.jpg 1024w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1-1200x675.jpg 1200w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1-1536x864.jpg 1536w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_1.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Juontajaksi valikoitui Big Brotherista, Selviytyjist\u00e4 ja Farmista tuttu Kristian Heiskari. Kristian on ennen tv-uraansa ty\u00f6skennellyt raksalla, teollisuudessa ja varastolla. H\u00e4n suhtautuu ennakko\u00adluulottomasti kaikkiin ihmisiin ja ty\u00f6teht\u00e4viin, ja se tuli selv\u00e4ksi my\u00f6s Duunarit-kiertueella. Muutaman viikon aikana kiersimme Suomea Hangosta Leville, ja Kristian k\u00e4vi kokeilemassa erilaisia t\u00f6it\u00e4 kaikkiaan 12 Boltin asiakasyrityksess\u00e4. Tutuiksi tulivat niin kaupan kassan teht\u00e4v\u00e4t, ravintolan keitti\u00f6ty\u00f6t ja nosturinkuljettajan normip\u00e4iv\u00e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Realityn idea on autenttisuus<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kaupallisten sis\u00e4lt\u00f6jen tekeminen on suunnitellumpaa ja kontrolloidumpaa kuin esimerkiksi perinteinen journalismi. Keski\u00f6ss\u00e4 on aina asiakkaan tarve ja viesti, joka halutaan kuuluviin. Meid\u00e4n luovien tuottajien teht\u00e4v\u00e4 on mietti\u00e4, miten se kerrotaan mielenkiintoisesti. Haastateltavista ja kuvien k\u00e4yt\u00f6st\u00e4 sovitaan etuk\u00e4teen. Usein tuottajalla sek\u00e4 asiakkaalla on selke\u00e4 kuva siit\u00e4, millainen sis\u00e4ll\u00f6st\u00e4 tulee, ennen kuin ensimm\u00e4ist\u00e4k\u00e4\u00e4n haastattelua on tehty tai rivi\u00e4 kirjoitettu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My\u00f6s Duunarit-realitysarja vaati ennakkosuunnittelua. Sovimme kuvausp\u00e4iv\u00e4t ja kiertueen aikataulun. Koordinoimme yhdess\u00e4 Boltin kanssa sarjaan osallistuvat asiakasyritykset, laadimme listan kohteista ja yhteys\u00adhenkil\u00f6ist\u00e4 ja k\u00e4vimme heid\u00e4n kanssaan l\u00e4pi kuvausp\u00e4iv\u00e4n sis\u00e4ll\u00f6n. K\u00e4sikirjoitimme sarjan intron ja suunnittelimme jaksojen rakenteen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/staging.almamedia.fi\/brand-studio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2-1024x576.jpg\" data-orig-src=\"https:\/\/staging.almamedia.fi\/brand-studio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2-1024x576.jpg\" alt=\"\" class=\"lazyload wp-image-3901\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27576%27%20viewBox%3D%270%200%201024%20576%27%3E%3Crect%20width%3D%271024%27%20height%3D%27576%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2-150x84.jpg 150w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2-200x113.jpg 200w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2-300x169.jpg 300w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2-400x225.jpg 400w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2-600x338.jpg 600w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2-768x432.jpg 768w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2-800x450.jpg 800w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2-1024x576.jpg 1024w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2-1200x675.jpg 1200w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2-1536x864.jpg 1536w, https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS_WP_imgs_Bolt_2.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Realityn idea on kuitenkin autenttisuus. Sis\u00e4ll\u00f6n tulee olla aitoa, muuten sit\u00e4 ei usko kukaan. Siksi kaikkea ei voitu suunnitella ja k\u00e4sikirjoittaa etuk\u00e4teen, vaan jokainen jakso sai lopullisen muotonsa vasta kuvauksissa. Kaikki riippui siit\u00e4, millaisia ihmisi\u00e4 yrityksiss\u00e4 oli vastassa, miten heid\u00e4n kemiansa toimi Kristianin kanssa, ja millaisia ty\u00f6teht\u00e4vi\u00e4 juuri sille p\u00e4iv\u00e4lle oli luvassa \u2013 ja siit\u00e4 nostan hattua Boltille. He olivat valmiita laittamaan itsens\u00e4 likoon ja ottamaan riskej\u00e4 luodakseen jotain uutta ja erilaista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sis\u00e4lt\u00f6markkinointi ja tosi-tv on match made in heaven \u2013 mutta siihen tarvitaan ripaus rohkeutta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ps. Duunarit-realitysta tuli tosi hieno.&nbsp;<a href=\"https:\/\/www.iltalehti.fi\/iltv-duunarit\" target=\"_blank\" rel=\"noreferrer noopener\">Voit katsoa jaksot IL-TV:st\u00e4 t\u00e4m\u00e4n linkin kautta.<\/a><\/p>\n\n\n\n<div style=\"background-color:#eeeefe;color:#000000\" class=\"wp-block-genesis-blocks-gb-profile-box left round gb-has-avatar gb-font-size-18 gb-block-profile gb-profile-columns\"><div class=\"gb-profile-column gb-profile-avatar-wrap\"><div class=\"gb-profile-image-wrap\"><figure class=\"gb-profile-image-square\"><img decoding=\"async\" class=\"lazyload gb-profile-avatar wp-image-5371\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/staging.almamedia.fi\/brand-studio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS-MattiNousiainen-001-1080x1080-1-e1732083700964.jpg\" alt=\"\"\/><\/figure><\/div><\/div><div class=\"gb-profile-column gb-profile-content-wrap\"><h2 class=\"gb-profile-name\" style=\"color:#000000\">Matti Nousiainen<\/h2><p class=\"gb-profile-title\" style=\"color:#000000\">Alma Brand Studio<\/p><div class=\"gb-profile-text\">Visual lead, tiiminvet\u00e4j\u00e4<\/div><ul class=\"gb-social-links\"><\/ul><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style type=\"text\/css\">#sp-post-carousel-pro-1555 .sp-pcp-post{\n\t\t\t\tmargin-right: 30px;\n\t\t\t}#sp-post-carousel-pro-1555.sp-post-carousel-pro-area{\n\t\t\t\tmargin-right: -30px;\n\t\t\t}\n\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-meta,\n\t\t\t.sp-pcp-modal-post-1555 .sp-pcp-post-meta{\n\t\t\t\ttext-align: left;\n\t\t\t}\n\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-meta li i{\n\t\t\t\tcolor: #565656;\n\t\t\t}\n\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-meta li,\n\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-meta li a,\n\t\t\t.sp-pcp-modal-post-1555 .sp-pcp-post-meta li,\n\t\t\t.sp-pcp-modal-post-1555 .sp-pcp-post-meta li a{\n\t\t\t\tcolor: #565656;\n\t\t\t\tfont-size: 13px;\n\t\t\t\tline-height: 16px;\n\t\t\t\ttext-transform: none;\n\t\t\t\tletter-spacing: normal;\n\t\t\t\t\n\t\t\t}\n\t\t\t\n\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-meta li a:hover,\n\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-meta li a.pcpro-post-like.liked,\n\t\t\t.sp-pcp-modal-post-1555 .sp-pcp-post-meta li a:hover,\n\t\t\t.sp-pcp-modal-post-1555 .sp-pcp-post-meta li a.pcpro-post-like.liked{\n\t\t\t\tcolor: #565656;\n\t\t\t}.sp-post-carousel-pro-section1555 .sp-post-carousel-pro-section-title{\n\t\t\t\t\t\tmargin: 0;\n\t\t\t\t\t\tpadding: 0;\n\t\t\t\t\t\tmargin-bottom: 45px;\n\t\t\t\t\t\tcolor: #20284c;\n\t\t\t\t\t\tfont-size: 30px;\n\t\t\t\t\t\tline-height: 30px;\n\t\t\t\t\t\ttext-transform: none;\n\t\t\t\t\t\tletter-spacing: normal;\n\t\t\t\t\t\ttext-align: center;\n\t\t\t\t\t\t\n\t\t\t\t\t\tfont-weight: 700;\n\t\t\t\t\t\tfont-style: normal;\n\t\t\t\t\t\tfont-family: Montserrat;\n\t\t\t\t\t\t\n\t\t\t\t}#sp-post-carousel-pro-1555 .sp-pcp-post-title,\n\t\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-title a,\n\t\t\t\t.sp-pcp-modal-post-1555 .sp-pcp-post-title{\n\t\t\t\t\tcolor: #20284c;\n\t\t\t\t\tfont-size: 19px;\n\t\t\t\t\tline-height: 25px;\n\t\t\t\t\ttext-transform: none;\n\t\t\t\t\tletter-spacing: .5px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t}\n\t\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post .sp-pcp-post-title:hover,\n\t\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post .sp-pcp-post-title a:hover{\n\t\t\t\t\tcolor: #5151fd;\n\t\t\t\t}#sp-post-carousel-pro-1555.sp-post-carousel-pro-area{\n\t\t\t\t\tdisplay: none;\n\t\t\t\t}\n\t\t\t\t#sp-post-carousel-pro-1555.sp-post-carousel-pro-area.slick-initialized {\n\t\t\t\t\tdisplay: block;\n\t\t\t\t}\n\t\t\t\t<\/style><div class=\"sp-post-carousel-pro-section sp-post-carousel-pro-section1555 sp_nav_position_vertical_center pagination-type-dots sp_pcp_theme_one\"><h2 class=\"sp-post-carousel-pro-section-title\">Sinua saattaa my\u00f6s kiinnostaa n\u00e4m\u00e4<\/h2><div id=\"sp-post-carousel-pro-1555\" data-arrowtype=\"angle\" class=\"sp-post-carousel-pro-area sp-post-carousel-pro\" data-slick='{\"pauseOnHover\":false, \"slidesToShow\": 4, \"rtl\":false, \"slidesToScroll\": 1, \"speed\": 400, \"dots\": false, \"arrows\": false, \"infinite\": true, \"swipe\": true, \"draggable\": true, \"autoplay\": true, \"autoplaySpeed\": 3000, \"fade\": false, \"adaptiveHeight\":false, \"responsive\": [{ \"breakpoint\": 1100, \"settings\": { \"slidesToShow\": 4, \"slidesToScroll\": 1 }},{ \"breakpoint\": 990, \"settings\": { \"slidesToShow\":  2, \"slidesToScroll\": 1 }},{ \"breakpoint\": 650, \"settings\": {\"slidesToShow\": 2, \"slidesToScroll\": 1 }}]}'><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/muutama-luova-idea\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2023\/01\/ABS-LeenaSeppinen-001-1080x1080-1-380x380.jpg\" alt=\"Muutama luova idea\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/muutama-luova-idea\/\">Muutama luova idea<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/sisaltomarkkinoinnin-globaalit-trendit\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2024\/11\/ABS-HannaRepo-001-1080x1080-2-380x380.jpg\" alt=\"Sis\u00e4lt\u00f6markkinointi ja globaalit trendit\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/sisaltomarkkinoinnin-globaalit-trendit\/\">Sis\u00e4lt\u00f6markkinointi ja globaalit trendit<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/natiivin-voittokulku-jatkuu\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2024\/11\/ABS-HannaRepo-001-1080x1080-2-380x380.jpg\" alt=\"Natiivin voittokulku jatkuu\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/natiivin-voittokulku-jatkuu\/\">Natiivin voittokulku jatkuu<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/asiakkaan-maailma\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2024\/11\/ABS-HannaRepo-001-1080x1080-2-380x380.jpg\" alt=\"Asiakkaan maailma\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/asiakkaan-maailma\/\">Asiakkaan maailma<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/tunti-livena\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2021\/02\/Katri-Rytkonen_700x700-380x380.jpg\" alt=\"Tunti liven\u00e4\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/tunti-livena\/\">Tunti liven\u00e4<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/lyhyt-vai-pitka-video\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2024\/11\/ABS-MattiNousiainen-001-1080x1080-2-380x380.jpg\" alt=\"Lyhyt video on se juttu &#8211; vai onko?\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/lyhyt-vai-pitka-video\/\">Lyhyt video on se juttu &#8211; vai onko?<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/testiryhmissa-tapahtunutta\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2024\/11\/ABS-VeeraTuupanen-001-1080x1080-1-380x380.jpg\" alt=\"Testiryhmiss\u00e4 tapahtunutta\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/testiryhmissa-tapahtunutta\/\">Testiryhmiss\u00e4 tapahtunutta<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/vaikuttaako-kalusto-videon-lopputulokseen\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2024\/11\/ABS-KasperGaram-001-1080x1080-1-380x380.jpg\" alt=\"Vaikuttaako kalusto videon lopputulokseen?\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/vaikuttaako-kalusto-videon-lopputulokseen\/\">Vaikuttaako kalusto videon lopputulokseen?<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/mita-videotuotanto-vaatii\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2024\/11\/ABS-KasperGaram-001-1080x1080-1-380x380.jpg\" alt=\"Videotuotannon edellytykset\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/mita-videotuotanto-vaatii\/\">Videotuotannon edellytykset<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/brandivideo\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2024\/11\/ABS-KasperGaram-001-1080x1080-1-380x380.jpg\" alt=\"Br\u00e4ndivideo\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/brandivideo\/\">Br\u00e4ndivideo<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":38,"featured_media":5755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","footnotes":""},"categories":[60,2,29],"tags":[],"class_list":["post-3880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ajankohtainen","category-artikkelit","category-blogi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reality ja sis\u00e4lt\u00f6markkinointi - Alma Brand Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.almamedia.fi\/brandstudio\/reality-ja-sisaltomarkkinointi\/\" \/>\n<meta property=\"og:locale\" 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