{"id":3540,"date":"2021-10-07T14:44:46","date_gmt":"2021-10-07T11:44:46","guid":{"rendered":"https:\/\/www.almamedia.fi\/brandstudio\/?p=3540"},"modified":"2024-11-20T13:27:57","modified_gmt":"2024-11-20T11:27:57","slug":"lyhyt-vai-pitka-video","status":"publish","type":"post","link":"https:\/\/www.almamedia.fi\/brandstudio\/lyhyt-vai-pitka-video\/","title":{"rendered":"Lyhyt video on se juttu &#8211; vai onko?"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-parallax is-light bs-cover-lead-deep bs-cover-article\" style=\"min-height:639px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-3543 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/staging.almamedia.fi\/brand-studio\/wp-content\/uploads\/sites\/2\/2021\/10\/ABS_WP_imgs_Director_2.jpg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-huge-font-size\"><strong><strong>Lyhyt video on se juttu &#8211; vai onko?<\/strong><\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-bs-ingress\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>@media only screen and (max-width: 600px) {.gb-69d2735013d42{font-size: 22px!important;}}<\/style>\n<h2 class=\"gb-69d2735013d42 wp-block-heading\">T\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 kuulee usein siit\u00e4, ett\u00e4 kannattaa tehd\u00e4 lyhyit\u00e4 videoita, ne on ne mitk\u00e4 toimii. Totta. Kun halutaan saada somea tai uutisvirtaa selailevan ty\u00f6matkalaisen huomio helposti, mik\u00e4s sen parempi tapa. Eik\u00e4 siin\u00e4 kiireess\u00e4 ole pitk\u00e4\u00e4 videota aikaa katsella.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aamuruuhkassa katsekontakteja v\u00e4ltellen, silm\u00e4t puhelimeen liimautuneena, videolla saa hyvin huomion. Jotkut jopa p\u00e4\u00e4tyv\u00e4t klikkaamaan, jos mainos oikein kolahtaa tai tarjous on ohittamaton. Ainakin mainostajan nimi j\u00e4\u00e4 mieleen ja ehk\u00e4 t\u00f6ist\u00e4 p\u00e4\u00e4sty\u00e4\u00e4n p\u00e4\u00e4tyy k\u00e4ytt\u00e4m\u00e4\u00e4n kyseisi\u00e4 palveluita. Takaraivoon j\u00e4\u00e4 p\u00e4iv\u00e4ksi hautumaan ajatus tuotteesta. Toimii siis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mik\u00e4 video br\u00e4ndinrakentamiseen?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Miten sitten pidempiaikaisen muistikuvan luomisessa ja br\u00e4ndin rakentamisessa? Millainen video siihen toimii? Nyt haluaisin hetkeksi osallistaa. Ajattele kaikkia videoita mit\u00e4 olet&nbsp; el\u00e4m\u00e4si aikana n\u00e4hnyt. Mik\u00e4 tai mitk\u00e4 videot ovat j\u00e4\u00e4neet mieleen? Ei tarvitse olla mainos, voi olla joku muukin videop\u00e4tk\u00e4. Mieti hetki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kun kysyin t\u00e4t\u00e4 muutamalta tuttavaltani, vastauksia tuli monenlaisia. Yksi asia oli kuitenkin yhten\u00e4inen, yhdenk\u00e4\u00e4n mieleenpainuvimmat videot eiv\u00e4t olleet 15-sekuntisia somevideoita. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kahvimainoksien m\u00e4\u00e4r\u00e4 yll\u00e4tti vastauksissa. Tai ei sen pit\u00e4isi yll\u00e4tt\u00e4\u00e4. Suomessa on tehty monta vuosikymment\u00e4 mahtavia kahvimainoksia. Kun Juhla Mokka mainoksesta tuttu s\u00e4vel alkaa soimaan, varmasti suurin osa suomalaisista osaa yhdist\u00e4\u00e4 sen oikeaan tuotteeseen ja slogan tulee heti mieleen.&nbsp;My\u00f6s Costa Rican M\u00f6r\u00f6k\u00f6lli -mainos oli viel\u00e4 mieless\u00e4 parin vuosikymmenenkin j\u00e4lkeen. Uudemmista Presidentti kahvin Suomalainen ikoni -mainokset ovat selv\u00e4sti my\u00f6s j\u00e4\u00e4neet ihmisten mieleen. <\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-bs-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mieleenpainuvimmat videot eiv\u00e4t ole olleet 15 -sekuntisia somevideoita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">My\u00f6s teleoperaattoreiden mainokset olivat j\u00e4\u00e4neet mieleen. P\u00e4\u00e4llimm\u00e4isen\u00e4 DNA:n \u201cMutsis on\u201d ja Telen \u201cOlutta on, min\u00e4 tarjoan\u201d. Nuorimmat vastaajat eiv\u00e4t olleet edes syntyneet, kun Telen mainos py\u00f6ri televisiossa, mutta osalle se oli silti tuttu. Ei kaupallisiin liittyvist\u00e4 videoista monen vastauksessa tuli Studio Julmahuvin klassikko-sketsi Roudasta Rospuuttoon. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Itse kun pohdin t\u00e4t\u00e4 asiaa, p\u00e4\u00e4dyin katsomaan Monty Pythonin Kuollut papukaija -sketsi\u00e4. Kyselyn videoista lyhyin on 40 sekuntia pitk\u00e4 ja pisimm\u00e4t l\u00e4hemm\u00e4s 5 minuuttia. T\u00e4m\u00e4n ep\u00e4tieteellisen kokeen tuloksesta voisi siis p\u00e4\u00e4tell\u00e4, ett\u00e4 jos haluaa luoda pitk\u00e4n muistij\u00e4ljen katsojaan, erottuva ja mieleenpainuva idea on se juttu, ei kesto.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Palatakseni tuohon kysyv\u00e4\u00e4n otsikkoon. <strong>Kyll\u00e4, lyhyt video on se juttu, mutta niin on my\u00f6s pitk\u00e4.<\/strong> Ei siis kannata l\u00e4hte\u00e4 automaattisesti tekem\u00e4\u00e4n lyhytt\u00e4 videota, vaan pohtia mit\u00e4 haluaa saavuttaa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mutsis on! .. j\u00e4t\u00e4 muistij\u00e4lki.<\/h2>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"background-color:#eeeefe;color:#000000\" class=\"wp-block-genesis-blocks-gb-profile-box round gb-has-avatar gb-font-size-18 gb-block-profile gb-profile-columns\"><div class=\"gb-profile-column gb-profile-avatar-wrap\"><div class=\"gb-profile-image-wrap\"><figure class=\"gb-profile-image-square\"><img decoding=\"async\" class=\"lazyload gb-profile-avatar wp-image-5371\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/staging.almamedia.fi\/brand-studio\/wp-content\/uploads\/sites\/2\/2022\/04\/ABS-MattiNousiainen-001-1080x1080-1.jpg\" alt=\"\"\/><\/figure><\/div><\/div><div class=\"gb-profile-column gb-profile-content-wrap\"><h2 class=\"gb-profile-name\" style=\"color:#000000\">Matti Nousiainen<\/h2><p class=\"gb-profile-title\" style=\"color:#000000\">Alma Brand Studio<\/p><div class=\"gb-profile-text\"><p>Visual lead, tiiminvet\u00e4j\u00e4<span style=\"background-color: rgb(242, 242, 242); letter-spacing: 0px;\"><\/span><\/p><\/div><ul class=\"gb-social-links\"><\/ul><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style type=\"text\/css\">#sp-post-carousel-pro-1555 .sp-pcp-post{\n\t\t\t\tmargin-right: 30px;\n\t\t\t}#sp-post-carousel-pro-1555.sp-post-carousel-pro-area{\n\t\t\t\tmargin-right: -30px;\n\t\t\t}\n\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-meta,\n\t\t\t.sp-pcp-modal-post-1555 .sp-pcp-post-meta{\n\t\t\t\ttext-align: left;\n\t\t\t}\n\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-meta li i{\n\t\t\t\tcolor: #565656;\n\t\t\t}\n\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-meta li,\n\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-meta li a,\n\t\t\t.sp-pcp-modal-post-1555 .sp-pcp-post-meta li,\n\t\t\t.sp-pcp-modal-post-1555 .sp-pcp-post-meta li a{\n\t\t\t\tcolor: #565656;\n\t\t\t\tfont-size: 13px;\n\t\t\t\tline-height: 16px;\n\t\t\t\ttext-transform: none;\n\t\t\t\tletter-spacing: normal;\n\t\t\t\t\n\t\t\t}\n\t\t\t\n\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-meta li a:hover,\n\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-meta li a.pcpro-post-like.liked,\n\t\t\t.sp-pcp-modal-post-1555 .sp-pcp-post-meta li a:hover,\n\t\t\t.sp-pcp-modal-post-1555 .sp-pcp-post-meta li a.pcpro-post-like.liked{\n\t\t\t\tcolor: #565656;\n\t\t\t}.sp-post-carousel-pro-section1555 .sp-post-carousel-pro-section-title{\n\t\t\t\t\t\tmargin: 0;\n\t\t\t\t\t\tpadding: 0;\n\t\t\t\t\t\tmargin-bottom: 45px;\n\t\t\t\t\t\tcolor: #20284c;\n\t\t\t\t\t\tfont-size: 30px;\n\t\t\t\t\t\tline-height: 30px;\n\t\t\t\t\t\ttext-transform: none;\n\t\t\t\t\t\tletter-spacing: normal;\n\t\t\t\t\t\ttext-align: center;\n\t\t\t\t\t\t\n\t\t\t\t\t\tfont-weight: 700;\n\t\t\t\t\t\tfont-style: normal;\n\t\t\t\t\t\tfont-family: Montserrat;\n\t\t\t\t\t\t\n\t\t\t\t}#sp-post-carousel-pro-1555 .sp-pcp-post-title,\n\t\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post-title a,\n\t\t\t\t.sp-pcp-modal-post-1555 .sp-pcp-post-title{\n\t\t\t\t\tcolor: #20284c;\n\t\t\t\t\tfont-size: 19px;\n\t\t\t\t\tline-height: 25px;\n\t\t\t\t\ttext-transform: none;\n\t\t\t\t\tletter-spacing: .5px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t}\n\t\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post .sp-pcp-post-title:hover,\n\t\t\t\t#sp-post-carousel-pro-1555 .sp-pcp-post .sp-pcp-post-title a:hover{\n\t\t\t\t\tcolor: #5151fd;\n\t\t\t\t}#sp-post-carousel-pro-1555.sp-post-carousel-pro-area{\n\t\t\t\t\tdisplay: none;\n\t\t\t\t}\n\t\t\t\t#sp-post-carousel-pro-1555.sp-post-carousel-pro-area.slick-initialized {\n\t\t\t\t\tdisplay: block;\n\t\t\t\t}\n\t\t\t\t<\/style><div class=\"sp-post-carousel-pro-section sp-post-carousel-pro-section1555 sp_nav_position_vertical_center pagination-type-dots sp_pcp_theme_one\"><h2 class=\"sp-post-carousel-pro-section-title\">Sinua saattaa my\u00f6s kiinnostaa n\u00e4m\u00e4<\/h2><div id=\"sp-post-carousel-pro-1555\" data-arrowtype=\"angle\" class=\"sp-post-carousel-pro-area sp-post-carousel-pro\" data-slick='{\"pauseOnHover\":false, \"slidesToShow\": 4, \"rtl\":false, \"slidesToScroll\": 1, \"speed\": 400, \"dots\": false, \"arrows\": false, \"infinite\": true, \"swipe\": true, \"draggable\": true, \"autoplay\": true, \"autoplaySpeed\": 3000, \"fade\": false, \"adaptiveHeight\":false, \"responsive\": [{ \"breakpoint\": 1100, \"settings\": { \"slidesToShow\": 4, \"slidesToScroll\": 1 }},{ \"breakpoint\": 990, \"settings\": { \"slidesToShow\":  2, \"slidesToScroll\": 1 }},{ \"breakpoint\": 650, \"settings\": {\"slidesToShow\": 2, \"slidesToScroll\": 1 }}]}'><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/muutama-luova-idea\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2023\/01\/ABS-LeenaSeppinen-001-1080x1080-1-380x380.jpg\" alt=\"Muutama luova idea\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/muutama-luova-idea\/\">Muutama luova idea<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/sisaltomarkkinoinnin-globaalit-trendit\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2024\/11\/ABS-HannaRepo-001-1080x1080-2-380x380.jpg\" alt=\"Sis\u00e4lt\u00f6markkinointi ja globaalit trendit\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/sisaltomarkkinoinnin-globaalit-trendit\/\">Sis\u00e4lt\u00f6markkinointi ja globaalit trendit<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/reality-ja-sisaltomarkkinointi\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2024\/11\/ABS-MattiNousiainen-001-1080x1080-2-380x380.jpg\" alt=\"Reality ja sis\u00e4lt\u00f6markkinointi\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/reality-ja-sisaltomarkkinointi\/\">Reality ja sis\u00e4lt\u00f6markkinointi<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/natiivin-voittokulku-jatkuu\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2024\/11\/ABS-HannaRepo-001-1080x1080-2-380x380.jpg\" alt=\"Natiivin voittokulku jatkuu\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/natiivin-voittokulku-jatkuu\/\">Natiivin voittokulku jatkuu<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/asiakkaan-maailma\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2024\/11\/ABS-HannaRepo-001-1080x1080-2-380x380.jpg\" alt=\"Asiakkaan maailma\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/asiakkaan-maailma\/\">Asiakkaan maailma<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/tunti-livena\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2021\/02\/Katri-Rytkonen_700x700-380x380.jpg\" alt=\"Tunti liven\u00e4\"><\/a><h4 class=\"sp-pcp-post-title\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/tunti-livena\/\">Tunti liven\u00e4<\/a><\/h4><div class=\"sp-pcp-post-meta\">\n\t\t\t\t\t\t<ul><\/ul>\n\t\t\t\t\t<\/div><\/div><\/div><div class=\"sp-pcp-post sp-pcp-item-visible \"><div class=\"sp-pcp-post-relative\"><a href=\"https:\/\/www.almamedia.fi\/brandstudio\/testiryhmissa-tapahtunutta\/\" class=\"sp-pcp-post-image  \"><img decoding=\"async\" class=\"lazyload sp-pcp-post-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27380%27%20height%3D%27380%27%20viewBox%3D%270%200%20380%20380%27%3E%3Crect%20width%3D%27380%27%20height%3D%27380%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" 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