{"id":5723,"date":"2024-04-04T14:33:43","date_gmt":"2024-04-04T11:33:43","guid":{"rendered":"https:\/\/www.almamedia.fi\/brandstudio\/?page_id=5723"},"modified":"2024-11-21T11:33:51","modified_gmt":"2024-11-21T09:33:51","slug":"alma-medias-content-quality-criteria","status":"publish","type":"page","link":"https:\/\/www.almamedia.fi\/brandstudio\/alma-medias-content-quality-criteria\/","title":{"rendered":"Alma Media&#8217;s content quality criteria"},"content":{"rendered":"\n<style>\n  li {\n    margin-bottom: 16px;\n  }\n<\/style>\n\n\n\n<div class=\"wp-block-cover alignfull is-light has-parallax bs-cover-lead-shallow bs-cover-article\" style=\"min-height:673px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#a7e1e1\"><\/span><div class=\"wp-block-cover__image-background wp-image-3648 has-parallax\" style=\"background-position:50% 50%;background-image:url(http:\/\/www.almamedia.fi\/brandstudio\/wp-content\/uploads\/sites\/2\/2022\/02\/ABS_WP_imgs_Rabbit.png)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-huge-font-size\"><strong>Alma Media&#8217;s content quality criteria<\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-bs-ingress\">\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The content must be factual, not invented. (for example, the persons must exist and the contact information of the interviewees must be able to be delivered to the producer for possible checks)\u00a0<\/li>\n\n\n\n<li>False information may not be published. (A link to the studies must be found) \u00a0<\/li>\n\n\n\n<li>The people in the case examples are involved of their own free will.\u00a0<\/li>\n\n\n\n<li>The content is in Finnish as much as possible. The formats used by the publishing media are used. The company name can be written in the way used by the brand. \u00a0<\/li>\n\n\n\n<li>The price and product information are not in the main part or at the top of the content.\u00a0<\/li>\n\n\n\n<li>Images may not contain text, as it is not accessible or suitable for article content\u00a0<\/li>\n\n\n\n<li>The content can tell how the product feels, what it is used for, how it benefits or what happens when it is used.\u00a0<\/li>\n\n\n\n<li>The contents of content marketing are realized by means of narration, not service descriptions or product brochures. (Product information can be raised by means of display advertising, e.g. with a retargeting campaign) \u00a0<\/li>\n\n\n\n<li>The content marketing team\/editor-in-chief has the right to check the suitability of the style and ethics of the content for the publishing media.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_crdt_document":"","footnotes":""},"class_list":["post-5723","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alma Media&#039;s content quality criteria - Alma Brand Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.almamedia.fi\/brandstudio\/alma-medias-content-quality-criteria\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alma Media&#039;s content quality criteria - 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