Tuire Lammassaari, Area Director of Alma Media's distribution company Aamujakelu Oy, originally came to Alma Media to work as newspaper deliverer to earn some summer pay on the side of her studies. She proved a real career rocket, with a managerial position being offered as soon as the next year.

- My career at Alma Media started with Pohjolan Sanomat where I started as a deliverer in May 2000. I liked the work because it was independent and doubled nicely as physical exercise. It also enabled me to study during the days, even in summer.

Even after nine years at Alma, Ms Lammassaari feels fine about her work - not least because of her versatile, developing work responsibilities.

- At the change of the millennium, I joined the company slightly accidentally. First, I did my work practice at Pohjolan Sanomat as delivery supervisor, after which I continued in the office temping at both delivery and customer service during the summer holiday period. My permanent job as delivery foreman started in October 2001, and when the delivery service was internally transferred from Pohjolan Sanomat to Aamujakelu, my job title changed into Area Director. July 2008 had new challenges for me when I moved from Kemi to Tampere to start as Area Director. The next major change is waiting in the autumn of this year when our staff is reorganised into teams and I will get a chance to lead one of the teams.

- Working in a big corporation has its benefits, for example group-wide training, career opportunities, group-wide cooperation and a large variety of competencies in-house. Through Alma, I have been able to participate in a number of projects and workgroups. My work also has a wider dimension: I represent distribution and the entire Alma Media Group in a workgroup of the Ministry of Transport and ommunications that is working out a proposal for the Act on Postal Services for the time when postal services are freed for competition in 2011. The best in my work are the challenges presented by my wide range of responsibilities, the variety of projects and the diversity of the distribution work community, Ms Lammassaari says.