Towards more transparent, open and interactive media

 
The basic values of journalism and their impact on society have been a subject of public debate in recent times. This has strengthened the commitment of Alma Media's newspapers and online services to open and transparent journalism. For example in 2011, Alma Media started a joint project between editorial offices with the aim of updating the newspapers' ethical principles and communicating them more transparently. The project is piloted at Aamulehti and the resulting best practices will later be shared with Alma Media's other regional papers. In addition to updating the general ethical principles, the project will focus particularly on processes related to social media.
 
The project's outcome will be more open communication with readers on the journalistic process and related choices and ethical principles and increased dialogue between editorial teams and readers, for example online.