Corporate responsibility in the media sector

 
Corporate responsibility means a company's responsibility for the impacts of its operations on the surrounding society, the environment and stakeholders. The media sector has many impacts on society through the content, services and forums it provides. Almost all Finns are connected to media in some way, which gives corporate responsibility in the media industry a number of special characteristics in addition to the traditional areas of economic, social and environmental responsibility.
 

Sustainable Media programme

 
Alma Media's corporate responsibility principles are the foundation of its Sustainable Media programme. Sustainable media refers to responsibility in our own operations and making responsibility a fixed element in our business. Responsible operation and profitability are not conflicting goals. On the contrary, they are preconditions for each other: economically sustainable media needs to also be socially and ecologically sustainable, and vice versa. Changes in media consumption and consumer behaviour create a need for renewal in the media sector. Alma Media's response to these challenges is sustainable media that cultivates traditional journalistic values while integrating broader corporate responsibility in all operations.  

According to Alma Media's stakeholder study, reliability, primarily implying the provision of reliable media content, as well as environmental responsibility are the two most important elements of responsibility. Journalistic integrity, responsibility for employees and the promotion of the freedom of speech also stood out as important factors. The stakeholders emphasised Alma Media's responsibility in supporting and promoting locality and communality. The strongest stakeholder expectations on Alma Media are related to environmental responsibility.
 

Contacts

 
Want to know more about Alma Media's corporate responsibility? Or wish to comment on something we say?
 
Please share your thoughts with Alma Media Corporate Communications and send your email to Ms Riikka Poukka, our CR Manager or almamedia@almamedia.fi.