Stakeholder study

 
Alma Media's stakeholders have played an important role in planning the Group's corporate responsibility. Alma Media conducted a wide-ranging survey at the turn of 2009-2010 to find out what its key stakeholders consider the most important components of corporate responsibility in the media industry and what kind of expectations they have for Alma Media's corporate responsibility. The results of the survey indicate that responsibility in the media industry comprises both the special characteristics of the industry and traditional corporate responsibility issues common to all companies.
 
According to the study, reliability, primarily implying the provision of reliable media content, as well as environmental responsibility are the two most important elements of responsibility. Journalistic integrity, responsibility for employees and the promotion of the freedom of speech also stood out as important factors. The stakeholders emphasised Alma Media's responsibility in supporting and promoting locality and communality. The strongest stakeholder expectations on Alma Media are related to environmental responsibility.