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Factor	Change (%)	Impact on EBIT (MEUR)
Media advertising	+1	1.7
Paper prices	+1	-0.2
Distribution costs	+1	-0.6
Wages and salaries, average	+1	-1.2
Average interest rate	+1	-0.2

The impacts in euros of the changes referred in the table above are provided as gross values. The calculations are estimates and based on historical annual figures. For instance, a significant decline in the value of advertising leads to cost savings (as the production costs of newspapers decrease, among other things) and thus the impact in euros in the operating profit is not linear. These cost savings are not included in the said estimates.

Page last updated 07.04.2009