Outlook
Disclosed estimates on the outlook for 2010
12 February 2010: Outlook for 2010
The Finnish media market is forecast to remain weak in the early part of 2010. A gradual upturn in advertising sales is expected if the GDP follows growth predictions during 2010.
Alma Media expects the single-copy sales of afternoon papers to decline further in line with the development in 2009. Kauppalehti's circulation is expected to decline slightly from the 2009 level because of its structural changes. The development of the employment situation is expected to affect the circulations of Alma Media's regional and local papers. Alma Media estimates the Finnish newspaper advertising market to grow moderately in 2010. Growth in online advertising is expected to strengthen during 2010 from the previous year.
Alma Media estimates that its comparable net sales and operating profit will grow moderately from the 2009 level as a result of the gradual growth in media advertising. The first-quarter net sales and operating profit are expected to remain close to the previous year's level.
Disclosed estimates on the outlook for 2009
17 December 2009
Alma Media adjusts its forecast for the last quarter 2009 operating profit
Alma Media estimates that its comparable operating profit of the last quarter 2009 will be slightly above the operating profit of the last quarter 2008 (9.5 MEUR). Alma Media estimated in October 2009 that the comparable operating profit for the last quarter will approach the level of the period for comparison. The company repeats its estimate that the full year's comparable net sales and operating profit will be lower than in 2008.
The more favourable operating profit development is based on the better than estimated advertising sales in some of Alma Media’s largest newspapers in November. Also the estimates regarding the December advertising sales have improved.
29 October 2009
Uncertainty about the development of advertising sales will continue.
Alma Media expects the single-copy sales of afternoon papers to continue their decline. The paid circulations of regional and local papers, as well as Kauppalehti, are expected to stay neutral or decline moderately. Advertising in newspapers and the online media is expected to stay at a lower level than in the previous year also during the remaining part of 2009.
Alma Media expects the full-year comparable net sales and operating profit to decrease from the 2008 level as a result of the decline in advertising sales. In the last quarter, net sales will fall behind the levels of the corresponding period in 2008. Operating profit is expected to be close to that of the comparison period.
23 July 2009
Uncertainty about the development of advertising sales will continue in the third quarter and towards the end of the year 2009.
Alma Media expects the single-copy sales of afternoon papers to continue their decline. The chargeable circulations of regional and local papers, as well as Kauppalehti, are expected to stay neutral or decline moderately. Advertising in newspapers and the online media is expected to stay at a lower level than in the previous year also in the second half-year.
Alma Media expects the full-year comparable net sales and operating profit to decrease from the 2008 level as a result of the decline in advertising sales. In the third quarter, net sales and operating profit will fall behind the levels of Q3/2008.
29 Apr 2009
The exceptionally high uncertainty in the Finnish media market continues.
Alma Media expects the single-copy sales of afternoon papers to continue their decline. The circulations of regional and local papers, as well as business newspaper Kauppalehti, are estimated to stay neutral or decline slightly. Advertising in newspapers and the online media is expected to decline further in comparison with the previous year.
Alma Media expects that the comparable net sales and operating profit will be lower than in 2008 due to the decline in media advertising. In the second quarter, net sales and operating profit will drop significantly in comparison with the level of Q2/2008.
13 Feb 2009
Uncertainty in the Finnish media market is exceptionally high at the start of the year 2009.
Alma Media forecasts a drop in the single-copy sales of afternoon papers in line with the developments in 2008. The circulation of Kauppalehti is expected to stay at the 2008 level. No major changes are estimated in the circulations of regional and local papers. Alma Media expects the newspaper advertising market to decline in 2009 as well as slower growth for online advertising. The steep drop in the advertising market that began at the end of 2008 has continued during January-February.
Alma Media expects a decrease in its comparable net sales and operating profit from the figures in 2008 due to the decline in media advertising.
Disclosed estimates on the outlook for 2008
17 Nov 2008
Alma Media's comparable operating profit for 2008 will fall below the last year's level due to slower advertising sales. Previously Alma Media estimated its operating profit excluding one-time items to be at the same level as in 2007 (52.9 MEUR).
Alma Media expects its net sales to grow from the previous year in accordance with its previous estimate.
29 Oct 2008
Alma Media expects its net sales to grow from the previous year. The comparable operating profit for the whole year is expected to be at the same level as in 2007.
23 July 2008
Alma Media keeps unchanged its forecast that the company expects its net sales to increase from the previous year. The media market is expected to grow in 2008, but uncertainty will increase. Changes in media advertising and the daily tabloid market are major factors that may affect the company’s result.
Alma Media estimates that the comparable operating profit for the whole year will be similar to that in 2007. One-time items have been eliminated from the comparable 2007 operating profit.
30 May 2008
Alma Media repeats its estimate that the company expects its net sales to increase from the previous year. The media market is expected to grow in 2008, but uncertainty will increase. Developments in the media advertising and daily tabloid markets will be the major factors for the company’s result.
Alma Media estimates that the comparable operating profit for the full year should be at the level of the previous year. However, the operating profit at the beginning of the year may fall short of the previous year’s figure. One-time items have been eliminated from the comparable 2007 operating profit.
Page last updated 12.02.2010
