Online advertising spending
Online advertising in Finland, Q1 2011
| |
Spending, MEUR |
Change, % |
| Display and classified advertising* |
25.9 |
32.5 |
| Search word advertising ** |
14.3 |
5.9 |
| Electronic directories** |
7.5 |
-19.4 |
| Online advertising, total |
47.7 |
12.8 |
Online advertising in Finland, year 2010
| |
Spending, MEUR |
Change, % |
| Display and classified advertising* |
100.0 |
+28.5 |
| Search word advertising ** |
66.0 |
+30.7 |
| Electronic directories** |
40.2 |
-21.9 |
| Online advertising, total |
206.2 |
+14.7 |
Online advertising in Finland, Q3 2010
| |
Spending, MEUR |
Change, % |
| Display and classified advertising* |
18.9 |
+38.1 |
| Search word advertising ** |
9.7 |
+24.1 |
| Electronic directories** |
7.9 |
-14.5 |
| Online advertising, total |
36.6 |
+18.7 |
Online advertising in Finland, Q2 2010
| |
Spending, MEUR |
Change, % |
| Display and classified advertising* |
21.2 |
+32.9 |
| Search word advertising ** |
9.1 |
+6.0 |
| Electronic directories** |
9.7 |
-2.2 |
| Online advertising, total |
39.9 |
+16.1 |
Online advertising in Finland, Q1 2010
| |
Spending, MEUR |
Change, % |
| Display and classified advertising* |
18.7 |
17.7% |
| Search word advertising and electronic directories** |
17.4 |
4.7% |
| Online advertising, total |
36.0 |
0.7% |
Online advertising in Finland, year 2009
| |
Spending, MEUR |
Change, % |
| Display and classified advertising* |
76.5 |
-1.8% |
| Search word advertising and electronic directories** |
81.8 |
14.6% |
| Online advertising, total |
158.3 |
6.0% |
Online advertising in Finland, Q3 2009
| |
Spending, MEUR |
Change, % |
| Display and classified advertising* |
13.7 |
-4.8% |
| Search word advertising ** |
7.4 |
+45.0% |
| Electronic directories** |
9.3 |
+2.7% |
| Online advertising, total |
30.4 |
+6.4% |
Online advertising in Finland, Q2 2009
| |
Spending, MEUR |
Change, % |
| Banners and classified advertising* |
15.8 |
-9.6% |
| Search word advertising ** |
8.6 |
+55.9% |
| Electronic directories** |
10.2 |
0% |
| Online advertising, total |
34.6 |
+5.5% |
Online advertising in Finland, Q1 2009
| |
Spending, MEUR |
Change, % |
| Banners and classified advertising* |
15.9 |
-8.0% |
| Search word advertising and electronic directories** |
18.6 |
+32.4% |
| Online advertising, total |
34.5 |
+10.0% |
*Market data collected by TNS Media Intelligence on monthly basis
** Market data collected by IAB Finland on quarterly basis
Page last updated 23.05.2011
