The importance of media literacy is highlighted in a flood of information

 
Media literacy, or the ability to filter and assess information, is one of the preconditions for public dialogue. In recent years, social media has given people greater opportunities for producing their own content. Media literacy now includes the ability to filter and assess information as well as the ability to produce information and discuss it using various media. Alma Media's newspapers strive to promote Finnish media literacy and culture not only through their journalism, but also through playing an active role in schools. During the annual Newspaper Week, Alma Media's regional newspapers and some local newspapers provide some 100,000 free copies to schools along with related content and media education materials.
 
Improving citizens' media literacy is also included in Alma Media's Sustainable Media corporate responsibility programme. The development of media literacy is an essential part of responsible media operations, as it contributes to greater media transparency and dialogue with readers and improves citizens' understanding of media ethics. Improving media literacy also provides tools for analytical social discussion, which is a fundamental part of an effective democracy.