Cultural responsibility implies participatory presence in communities

 
Supporting and promoting locality and communality are special characteristics of Alma Media's corporate responsibility. Throughout their existence, Alma Media's newspapers have highlighted subjects that are important to local culture and identity, promoted good Finnish language and supported the cultural and economic development and vitality of their respective spheres of influence. For example, Aamulehti's mission is to promote well-being in Pirkanmaa. Kauppalehti, for its part, seeks to support success and well-being in its community of economic decision-makers, entrepreneurs and other influencers in the world of business throughout Finland. Promoting media literacy, particularly among young readers, is also part of Alma Media's cultural responsibility.
 
Vitality at a local level is one of the cornerstones of sustainable development and an important operating condition for Alma Media's local and regional newspapers. The success of the Group's various media in supporting locality and vitality in their respective areas is monitored through feedback, reader panels and circulation analysis.
 
In recent years, communality created through the use of online services has developed into an important area of social influence for Alma Media, becoming a new responsibility for the Group in the process. For instance, Alma Media's Vuodatus.net blog platform creates communities around various interests and hobbies. 
 

Renewal on communities' terms

Genuinely local journalism and a strong presence are at the core of Alma Media's corporate responsibility. The Group's media play a strong participatory role in building and maintaining local solidarity, bringing people together and evoking discussion and debate. In a changing world, the media bears a responsibility for the well-being of its community by maintaining its own vitality and renewing itself with the support of the local community.
 
Continuous dialogue with readers enables media to serve the needs of the changing community and society. Through increased mutual cooperation, newspapers are able to serve their readers better by highlighting and interpreting subjects that are important to their respective regions. The success of changes and renewal projects are monitored in the same manner as themes related to locality and communality: through reader feedback, reader panels and monitoring circulation numbers.