Ethical principles guide the operations of Alma Media's various media

 
Alma Media's newspapers and their online services are committed to not only legislation and regulations, but also their own newspaper-specific ethical policies. These ethical policies may be stricter than the Guidelines for Journalists published by the Council for Mass Media (CMM), which form the foundation of ethical regulation in the Finnish media industry. In order to ensure independence, the newspaper-specific policies also include guidelines related to, for instance, editors' relationships to advertisers. CMM decisions, reader feedback, reader panels and requests for corrections are all metrics for reliability and responsible journalism and they are discussed at the newspaper level under the leadership of the Editor-in-Chief.
 
 
In 2011 the Council for Mass Media issued a total of 72 decisions on matters such as corrections and surreptitious advertising. Of the 72 decisions, 16 pertained to Alma Media's various media. Only 19% of the decisions pertaining to Alma Media were condemnatory, compared to the overall rate of 28% for CMM decisions in 2011. The number of decisions pertaining to Alma Media newspapers and media was almost identical to the previous year, but the percentage of condemnatory decisions decreased considerably.