Alma Media is in the vanguard of open, interactive and pluralistic media. The newspapers and online services of the Group are cohesive forces in their communities and act as their most important spokesmen. Further, they promote the communities’ wellbeing.
 
Media have traditionally been supporters and expression channels of democracy, and this role is becoming even more emphatic in the present age of social media when the traditional media have also evolved to be more interactive and open. Alma Media encourages its readers to participate actively in societal discussion and express also critical views. The company also opens channels of influence for the readers of even its smallest newspapers.
 
One example of this is the new online service platform adopted by almost all of Alma Media newspapers in 2008. The platform makes civic engagement easier for readers through, for example, discussion forums and providing the opportunity to leave comments.