Alma Media determines the environmental impacts of print and online media 
 

Alma Media carried out a study in partnership with leading research institutes to determine the life cycle environmental impact three of its newspapers and those of their respective online services.  The unique study was the first side-by-side comparison of the environmental impacts of print and online media. The environmental impacts of editorial work were also incorporated into the analysis.  The study was carried out by VTT Technical Research Centre in Finland and the Royal Institute of Technology in Sweden.  The study was part of the Green Growth programme of Tekes, the Finnish Funding Agency for Technology and Innovation.
 
The survey was carried out to help Alma Media develop more ecological ways of operating and respond to its stakeholders' growing need for information on the environmental impacts of the media industry.  Previous studies have not focused much on the impacts of online media. The existing literature on the subject also tends to focus largely on climate effects, and it has not been possible to form an overall picture of the environmental impacts. The risk of incorrect impressions has been high as no reliable research information has been available.
The study focused on the following products:

• Iltalehti and Iltalehti.fi
• Kauppalehti and Kauppalehti.fi
• Aamulehti, one Aamulehti pull-out and Aamulehti.fi