Alma Media Corporation Press Release 28 November 2014 at 11.00 EET
SANNA FORSSTRÖM-HACK APPOINTED ALMA MEDIA'S BRAND AND CORPORATE RESPONSIBILITY MANAGER
Sanna Forsström-Hack, 37, MBA & Master of Communication & Culture, has been appointed Alma Media's Brand and Corporate Responsibility Manager. Forsström-Hack is responsible for the development and management of the Alma Media brand and for Alma Media Corporation's corporate responsibility at the Group level.
Forsström-Hack moved do Alma Media from Aurinkomatkat on 17 November 2014, where she worked from 2011 to 2014, most recently as the Head of Product Development and Conceptualisation and Corporate Responsibility, and before that as a Marketing and Communications Manager. Prior to this, she was engaged in brand development and marketing as an Account Manager at advertising agency Dynamo, and was earlier in charge of Nokia's digital service development projects at Satama Interactive, for example.
"Sanna has started in an important position in which she will drive brand reforms that will be launched at Alma Media. We will build Alma Media's broad product and service brand portfolio into an even more concise family, focusing on digital growth and responsibility", says Rauno Heinonen, Vice President, Corporate Communications, of Alma Media.
Forsström-Hack says that the brand, marketing & digital expertise she has gathered during her previous jobs, as well as her commercialisation and innovation skills, will provide her with a strong basis for the new job, which is linked with the various units of the Group.
"Customer-oriented brand development based on the company's business goals, digitalisation, the constantly changing world of digital marketing, and the omnipresent development of responsible business are themes that offer the Alma Media Group completely new and interesting opportunities. Alma Media wants to actively develop Finnish society and the well-being of Finns. The close presence of the broadportfolio in consumers' everyday lives in all parts of Finland will create a strong understanding of consumers' multiple and changing needs, through which we can create a constantly developing portfolio for Finnish consumers and advertisers", Forsström-Hack says.