ALMA MEDIA STOCK EXCHANGE RELEASE 26 MARCH 2001 4.00 PM MTV OY’S NEW OPERATING MODEL WILL IMPROVE COMPETITIVE EFFICIENCY MTV Oy began personnel negotiations in January leading to decisions on measures that will raise efficiency in programme production, news and current affairs, technical services and regional sales. The measures will reduce personnel by 136 man-years and MTV Oy’s annual costs by approximately MFIM 45. MTV3 Channel aims to maintain its 40 % share of prime-time viewing. In January MTV Oy initiated negotiations with personnel representatives aimed at revising MTV Oy’s structure and operating model. The new model makes it possible to cost-effectively build a programme schedule optimized to the needs of both viewers and advertisers. The measures are based on an analysis of operations performed in the second half of 2000 to establish the development potential of all MTV Oy’s operations. MTV Oy’s cost structure will be lightened by altogether 136.5 man-years, which includes 39 redundancies. The sale of MTV-Tuotanto Oy in February covered 34 employees, and free-lancers a further 30.5 man-years. The remaining reductions have been achieved through various pension and other special arrangements. News and current affairs costs will be reduced by 53.5 man-years, programme production by 52 man-years and programming, technical services, finance and accounting, and marketing by altogether 31 man-years. The measures are intended to make MTV3’s programme production as competitive as possible. MTV3 Channel aims to keep its current share of total prime-time viewing at 40 %. The measures will reduce MTV Oy’s annual costs by approximately MFIM 45 and their impact will start to become visible from the last quarter of the year. According to Programme Director Jorma Sairanen, the quality of MTV3 channel’s programmes will not be affected; the lighter cost structure will be achieved through greater process and operational efficiency. The autumn programme schedule will contain plenty of new domestic and international programmes, the aim of which is to give MTV Oy’s programme schedule even greater appeal. The visual appearance of the entire channel will be renewed by the autumn as well. ALMA MEDIA CORPORATION Ahti Martikainen Vice President, Corporate Communications and Investor Relations Distribution: Helsinki Exchanges, Principal Media
  • Date: 26.3.2001, 08:00
  • News type: Stock exchange release

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