Alma Media's and the Finnish Children and Youth Foundation's Summer Job Challenge for Companies

Alma Media Corporation         Press release        25 Jan 2011 9:00 a.m.



The Responsible Summer Job 2011 (Vastuullinen kesäduuni 2011) campaign is an effort to improve young people's employment opportunities


The campaign challenges employers to offer young people more and better summer jobs. The campaign, led by the Finnish Children and Youth Foundation (FCYF) and Alma Media, attracts attention to the significance of summer jobs and aims to boost the development of the summer job culture. The campaign will be launched on Monday 25 January 2011.


All employers offering summer jobs to 16-25-year-olds and interested in developing a responsible summer job culture in Finland are welcome to take on the challenge. The campaign will highlight the principles of a good summer job, through which both the summer worker and employer stand to benefit more from the experience. In addition, a study on thoughts and expectations concerning young people's summer jobs will be published., the Alma Media owned recruiting service, offers employers participating in the campaign the opportunity to publish their summer job advertisements on free of charge. In August, the campaign will award the most responsible summer job provider of 2011. Companies can sign up at


In addition to, the Economic Information Office will participate in the campaign. The Finnish Children and Youth Foundation's board member Sari Baldauf will lend her face to the campaign.


A summer job is the first step into working life


Young people's summer job opportunities have decreased dramatically in recent years, as have their opportunities to gain a foothold in the job market. For a young person, landing a summer job means starting to earn their own money and learn to manage their own finances, but also starting to build up expertise and work experience. At the same time, they also get a clearer picture of working life and their own future career plans. A summer job is usually a young person's first step on the way to their first real job. A lack of experience makes it more difficult to transition into the working world.


Companies, in turn, need skilled employees who are familiar with the rules of working life, and the responsibility for young people's working life orientation indeed lies increasingly on employers' shoulders. Companies can learn about the values and attitudes of their future generation of employees from summer workers.


Further information:
Riikka Poukka, Corporate Responsibility Co-ordinator, Alma Media Corporation, tel. 010 665 2800
Sanna Suonpää, Marketing Manager,, tel. 010 665 2723
Antti Järventaus, Development Manager, the Finnish Children and Youth Foundation, tel. 050 364 6410


Link: Katso Sari Baldaufin kampanja-avauspuheenvuoro



Alma Media in brief
Alma Media is a continually renewing media company whose better-known brands include Aamulehti, Iltalehti, Kauppalehti and Alma Media employs around 3,000 professionals. Net sales amounted to EUR 307.8 million in 2009, and operating profit was 13.5 per cent of net sales. Alma Media's shares (ALN1V) are listed on the Helsinki Stock Exchange of the NASDAQ OMX. Read more at


FCYF in brief
The Finnish Children and Youth Foundation is an expert at young people's life skills, promoting children's and young people's wellbeing and preventing problems. The foundation, set up in 2001, operates in Finland as well as in several developing countries.


Monster in brief
Monster is the world's largest online job search service and the market leader in its field in Finland as well. attracts over 90,000 visitors with different browsers per week (TNS) and offers almost 2,000 job advertisements per week. You can search for jobs through Monster in over 60 countries. Monster's owners are Alma Media Corporation (75%) and Monster Inc. (25%).


The Economic Information Office in brief
The Economic Information Office specialises in communication supporting educational and career choices and offers companies and schools tools for communicating with young people.

  • Date: 25.1.2011, 10:00
  • News type: Press release

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