Targeted content will also engage media consumers in future
- Date: 23.3.2016, 09:00
- News type: News
- Theme: Journalism
- Text: Linda Pynnönen
- Photographs: Lauri Kröger, iStockphoto
News articles made by robots are just around the corner in Finland, too. Imagining it, a publisher may see euro symbols, a journalist a horror scenario. It will be easier to form an opinion on the matter if you know what it is about.
Media criticism seems to be the latest fad, says Mikko Hautakangas, researcher of media culture in Tampere University. Trust in media has not been lost, however, even if language and operators have changed.
Finnmedia's CEO demands improvements in media's operational environment but urges the media sector to get active as well. For example, a regional approach and having strong trust in regional media among audiences are both resources that are not fully utilised in the digital environment.
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