ALMA MEDIA STOCK EXCHANGE RELEASE 22 JAN 2000 11.00 AM (EET) MTV ENHANCES ITS BUSINESS PROCESSES MTV’s competitive and business environments have undergone significant change in recent years. To underpin its competitive efficiency MTV plans to renew its business processes. MTV has undertaken a wide-ranging analysis of its operations to establish their efficiency and pinpoint areas for development. The four main areas targeted are programme production, news and current affairs, technical services and regional sales, renewal of which is achieve savings equivalent to some 150 man-years. MTV3 Channel is the undisputed leader in popularity ratings in Finland with a 40 % share of total viewing time. The channel generates around one billion Finnish markka in revenues from sales of advertising time annually. Henceforth, MTV3 Channel’s sales functions will be concentrated in the Helsinki Metropolitan Area and other growth areas in Finland, and greater use will be made of e-business applications in sales. MTV Oy will close its regional sales offices in Lappeenranta, Lahti and Jyväskylä, while its regional offices in Tampere, Pori and Rovaniemi will be moved to the media sales offices of Alma Media’s provincial newspapers published in these areas. MTV has outsourced a considerable volume of its programme production activities in recent years as well as divesting certain operations including MTV Viihde Oy and the Drama Production Unit. In the future MTV will concentrate on camera work demanding special expertise using studios and outside broadcasting units and on processing functions related to this work. Programme production services will be discontinued, MTV-Tuotanto Oy’s event programmes will be sold, MTV’s production capacity as a whole will be redimensioned in line with the company’s long-term programme contracts, and production services supplementary to the needs of basic demand will be purchased from outside the company. At the same time the Technical Services Unit will be merged with the Production Department. MTV’s news and current affairs production will be reorganized from the beginning of March. News production will be split into two functions, news procurement and production of news programmes, and collaboration among the various editorial teams will be intensified. The job descriptions and titles of the news and editorial staff will be revised, likewise. These changes are intended to ensure that the news and editorial staff are equipped in the best possible way to produce content for many different channels. At the same time the existing planning and information services functions will be merged to form a separate Information Department that will also include some of the services of the MTV archives unit, which will be discontinued. MTV Group will begin implementation of its restructuring plans together with personnel next week. After these discussions MTV will define in more detail the changes to be made in its business processes, their impact on personnel and how they will be scheduled. The total effect of the changes will correspond to about 150 man- years, including changes affecting free-lance staff. Personnel representatives have been invited today to attend statutory negotiations scheduled to begin at the end of the month. This stage is expected to be completed by the middle of March 2001. During this time the parties will also discuss the possibilities for moving people to new jobs in MTV Oy and Alma Media, and the willingness of people who might be made redundant to participate in voluntary pension or retraining schemes. ALMA MEDIA CORPORATION Ahti Martikainen Vice President, Corporate Communications and Investor Relations Further information: Mr Ilkka Kylmälä, President, MTV Oy, +358 9 1500 565 Distribution: Helsinki Exchanges, principal Media
  • Date: 22.1.2001, 08:00
  • News type: Stock exchange release

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