Alma Media Corporation Press release June 19, 2013 at 16.00 (EEST)
AAMULEHTI TO RENEW AND SHIFT TO TABLOID AS OF APRIL 2014
Aamulehti, the largest regional newspaper of Alma Media, will be printed on tabloid format as of the beginning of April 2014. At the same time several renewals will be made to the structure and story types of the newspaper. As the newspaper is renewed, new technical possibilities, provided by Alma Media's new printing facility in Tampere, will be utilised to increase diversity of the printed product.
- Aamulehti's renewal and the new tabloid format will first of all improve the reading experience further. Nine out of our ten readers favour the shift to tabloid size, and national-level advertisers are already used to the format. The unified print format among Alma Media's regional papers will also bring significant operational advantages into content production, says Mr. Jouko Jokinen, Editor-in-Chief of Aamulehti.
Aamulehti is the last one of Alma Media's newspapers to shift to tabloid. Of the dailies, Lapin Kansa, Pohjolan Sanomat and Kainuun Sanomat moved into tabloid format in January 2011, Satakunnan Kansa a year later. Tabloid format has become the mainstream format among the Finnish newspapers thanks to its reader friendliness. In the new tabloid format Aamulehti will be vertically half the surface size of the present broadsheet Aamulehti but respectively thicker.
For more information:
Editor-in-Chief Jouko Jokinen, Aamulehti, tel. +358 50 366 9213.
Alma Media in brief
Alma Media is a media company focusing on digital services and publishing. In addition to news services, the company's products provide useful information related to lifestyle, career and business development. The services of Alma Media have expanded from Finland to the Nordic countries, the Baltics and Central Europe. The company employs approximately 1,900 professionals (excluding distributors), of whom over 20% work outside Finland. Alma Media's revenue in 2012 totalled approximately MEUR 320. Alma Media's share is listed on NASDAQ OMX Helsinki. Read more at www.almamedia.com.