ALMA MEDIA CORP. STOCK EXC. BULLETIN 4 APRIL 2000, 10.00 (EET) TVTV! AVAILABLE IN GREATER HELSINKI ON 14 JULY 2000 MTV Oy ja HTV have made a distribution agreement expanding coverage of TVTV! to Greater Helsinki, a population of 1.7 million. HTV’s cable network covers about 200 000 households. MTV Oy will produce the Greater Helsinki window included in the TVTV! concept. MTV Oy and Helsinki Televisio Oy (HTV) have signed an agreement whereby the coverage of MTV Oy’s new cable channel TVTV!, launched in February this year, will be expanded from 14 July 2000 to reach the 1.7 million population of Greater Helsinki. HTV’s cable network covers approximately 200 000 households. When the new agreement comes into force, TVTV! will be transmitted via all cable networks in Finland except those of Marianhamina and Sonera. The TVTV! distribution agreements cover some 85 % of the 900 000 households with cable television in Finland. TVTV! is a full-scale television channel owned by Alma Media Group and financed by advertising. The channel also acts as a testing environment during the transition to multi-channel viewing and digital television. Some of the programmes already today are a combination of tradition television and Internet services. The channel is free for both viewers and the cable companies that distribute it. Its 24-hour range of programmes include series, music and TVWEB. In addition to the national programmes, regional windows can be opened for local news and other programmes. The agreement with HTV also includes the transfer to MTV Oy of the TVTV! concept rights to produce the regional window for Greater Helsinki. The inclusion of Greater Helsinki is of crucial importance to the TVTV! channel’s media marketing. The channel now reaches 1.7 million Finns and it offers an alternative with almost nationwide coverage for targeting advertising, principally towards people in the 20-45 age bracket. The channel is expected to return a profit in its third year of operation. ALMA MEDIA CORPORATION Ahti Martikainen Vice President, Corporate Communications Distribution: Helsinki Exchanges, principal media Further information: Mr Ilkka Kylmälä, President, MTV Oy, +358 9 1500 565
  • Date: 4.4.2000, 08:00
  • News type: Stock exchange release

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