MTV Oy to launch mobile connection business

MTV Oy PRESS RELEASE 3.12.2003 MTV Oy to launch mobile connection business MTV Oy will expand into mobile connections during 2004. The mobile connections business forms an important part of MTV’s new consumer strategy which includes its Pay-TV, Internet and Content businesses already in operation. The purpose of Mobile Connections and other new business operations is to bring MTV3 and TV viewers into closer and deeper contact by offering new channels of distribution for MTV’s content and services. - Mobile Connections offers MTV an interesting new channel for distributing its content. We share the general perception in the telecoms sector that mobile phone user behaviour will focus increasingly on services and media-based use of content, says Juha Juosila, Director of Business Development, MTV Oy’s Mobile Connections business. MTV Oy has signed a co-operation agreement with Radiolinja (Elisa Mobile), part of the Elisa group, according to which Elisa Mobile will supply mobile network services to MTV while MTV will offer customers mobile communications services under its own name. -The agreement with Elisa Mobile gives MTV an outstanding opportunity to provide consumers with a new type of mobile phone connection centred around comprehensive services and content, good customer service, and high-quality network services. MTV Mobile Connections truly embodies our slogan: More Fun for Life, Juosila states. Vice President Kari Partanen of Oy Radiolinja Ab says: -Elisa Mobile is giving MTV access to its network and service operator expertise as the company starts up this new business. MTV will therefore not need to establish a heavy organization or invest in its own network. Under this new agreement with Radiolinja, MTV will be able to offer its customers a wider package of services on a turnkey basis. Further information: Juha Juosila, Director of Business Development, MTV Oy / Mobile Connections, tel. +358 9 1500 8393, +358 40 5577 555. Kari Partanen, Vice President, Mobile Networks, Elisa Mobile / Oy Radiolinja Ab, tel. +358 50 669 55 MTV Oy belongs to Alma Media Corporation’s Broadcasting division. MTV Oy is responsible for the MTV3 and Subtv television channels, which together account for 40 % of total viewing time in Finland (Finnpanel Oy, TV Meter Survey. 10+, January-November 2003). Alma Media’s Broadcasting division also includes MTV Interactive, which comprises MTV3 Internet, MTV3 Teletext, MTV3 Mobile, the connection business and digital television. Founded in 1988, Oy Radiolinja Ab was the first company to open a GSM network in 1991. Radiolinja concentrates on mobile communications, offering digital mobile communication services to both private and corporate customers. Radiolinja produces and actively develops a range of mobile services enabling Finns to communicate anywhere, anytime. The Radiolinja group includes the parent company Oy Radiolinja Ab and the subsidiaries Radiolinja Eesti AS (Estonia), Radiolinja Aava Oy, Radiolinja Origo Oy, Ecosite Oy and the Finnish sales chains Mäkitorppa Oy, Radiolinja Solutions Oy, Kamastore Oy and Radiolinja Piste Oy. The Group’s net sales in 2002 totalled EUR 739 million and it has more than 1700 employees. Radiolinja is part of the Elisa group.
  • Date: 3.12.2003, 15:00
  • News type: Press release

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