Sensitivity Analysis

The table below explains how the changes in, for example, distribution costs and paper prices impact on Alma Media's operating profit.


Change (%)

Impact on EBIT (MEUR)

Media advertising+1+1.7
Paper prices+1-0.2
Distribution costs+1-0.2
Wages and salaries, average+1-1.5
Average interest rate+1-0.6

Table updated 22 July 2016.

The impacts in euros of the changes referred in the table above are provided as gross values. The calculations are estimates and based on historical annual figures. For instance, a significant decline in the value of advertising leads to cost savings (as the production costs of newspapers decrease, among other things) and thus the impact in euros in the operating profit is not linear. These cost savings are not included in the said estimates.