The newspapers and their websites reach weekly 89 % of consumers in Lapland

Lapin Kansa & Pohjolan Sanomat

Rovaniemi and Kemi-Tornio constitute a broad and varied market area. Readers trust their local media outlets, which also serve as an effective advertising environment. Using the leading media outlets, advertisers can target their messages accurately and reach the whole of Lapland in one go.

Combined, Lapin Kansa and Pohjolan Sanomat offer visibility that covers one-third of the country. Multichannel solutions include functional mobile advertising, impressive online advertising and effective visibility in print. 

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Case

Intersport attracts 45% of local people

The newspaper is the most important advertising channel for Intersport Tornio. Run by siblings, the Intersport stores in Kemi and Tornio have become favourites among consumers looking to buy sports clothing and equipment.

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Case

Caravankeskus Reatalo trusts print

Campaigns attract visitors to events and exhibitions and enhance sales, whereas continuous advertising reminds readers of Caravankeskus Reatalo, a company that strongly believes in print advertising in Lapin Kansa. Newspaper advertising has an immediate effect and plays an important role in marketing.

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Reach

Lapin Kansa

Market area

Rovaniemi

Publication frequency

6 days per week

Readers per day

68,000

Lapinkansa.fi

Unique visitors per week

70,000

Mobile

Unique visitors per week

34,500

Uusi Rovaniemi

Publication frequency

2  days per week

Readers per day

49,000

Pohjolan Sanomat

Market area

Kemi-Tornio

Publication frequency

6 days per week

Readers per day

37,000

Pohjolansanomat.fi

Unique visitors per week

40,000

Mobile

Unique visitors per week

20,000

Lounais-Lappi

Publication frequency

2 days per week

Readers per day

42,000

Sources: TNS Metrix, weeks 47/2015 - 6/2016, NRS  2015, TNS Gallup Oy



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Lapin Kansa & Pohjolan Sanomat