Lapin Kansa reaches weekly 81 % of consumers in Lapland

Lapin Kansa

Lapland constitutes a broad and varied market area. Readers trust their local media, which also serves as an effective advertising environment. Using the region's leading media, advertisers can target their messages accurately and reach the whole of Lapland in one go.

Lapin Kansa reaches weekly four out of five consumers in Lapland area. Multichannel advertising solutions in Lapin Kansa include functional mobile advertising, impressive online advertising and effective visibility in print. 

Reach

Lapin Kansa

Market area

Rovaniemi

Publication frequency

6 days per week

Readers per day

68,000

Lapinkansa.fi

Unique visitors per week

70,000

Mobile

Unique visitors per week

34,500

Lounais-Lappi

Publication frequency

2 days per week

Readers per day

42,000

Uusi Rovaniemi

Publication frequency

2 days per week

Readers per day

49,000

Sources: TNS Metrix, weeks 47/2015 - 6/2016, NRS  2015, TNS Gallup Oy



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Case

Caravankeskus Reatalo trusts in print

Campaigns attract visitors to events and exhibitions and enhance sales, whereas continuous advertising reminds readers of Caravankeskus Reatalo, a company that strongly believes in print advertising in Lapin Kansa. Newspaper advertising has an immediate effect and plays an important role in marketing.

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