has purchasing power is a national online service for buying cars. The service has a unique car-buyer target group of high-income people in the 40+ age group. Of our users, 89 % own a car, 87% have a genuine intention to buy a newer car, and 25% are interested in not only used cars but also new cars. The average search is for a car priced at €24,000. Advertising with us allows you to reach this target audience that has a high purchasing power and a genuine intention to buy.


Digital advertising support service helps to build high-performance advertising campaigns digital advertising support service focuses on building goal-oriented campaigns and ensuring good results from advertising, all based on the customer’s needs.

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Profile and reach

170 000 weekly visitors

87% planning to buy a car



Mobile devices

48 %

Use of the service

Weekdays with the highest traffic

Monday to Wednesday

Time of the day with the highest traffic

9 p.m. to 10 p.m.

Page loads per session


Sources: Google Analytics; Kävijätutkimus 2015, InterQuest Oy; TNS Atlas 2016, TNS Gallup Oy

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