Alma Media > Alma for advertisers > Targeting

Targeting makes advertising more effective

By targeting your advertising, you will reach the right audiences at the right time. When your message reaches the most potential target groups, you will achieve better campaign results and save money.

With targeting, you can cover all stages of the purchase funnel and customise your marketing message for each audience.

4 + 1 steps to better targeting

  1. Define the goal of advertising
  2. Make use of data and the audience’s interests, for example
  3. Target based on the buying journey – In Alma’s services, you will reach target groups planning to buy a car or home in particular
  4. Customise your message for the target group

+1. Target by choosing the right media

Alma helps you reach masses and specific audiences

We reach nearly all Finns. The versatile and specific content of Alma’s media and servicesas well as the great number of visitorsenable unique and precise but wide-reaching targeting options.

At Alma, you can advertise in a high-quality media context and target responsibly. The data used in targeting are from Alma’s own sites – we know how they have been collected and processed.




96 %

96% of Alma’s impressions can be targeted with data

Targeting is available for the majority of impressions on large media, such as Iltalehti.

The time of targeting is not over

Alma provides you with solutions to reach the right audiences without third-party cookies. For example, contextual targeting based on the visitor’s current interests or consumed content works without cookies.

In addition, website visitors’ behavioural data and data modelling enable targeting in the future. The advertiser’s own customer data can be used in targeting with Alma Data Cleanroom.

Nearly all of our impressions are already available for targeting. Versatile targeting options are available for direct or programmatic buying​. The time of targeting is not over – we keep developing new, more effective targeting methods and technologies.

Target for the right audience

We create different audiences with modelled data based on the visitors’ behaviour, interests, and background information. Find out more about the audiences >>

We effectively reach all Finns with a versatile media selection. For example, Iltalehti is Finland’s largest digital medium (source: most FIAM measurements 2021–2022, KTM 2022) that also has a wide reach of various lifestyle audiences. With us, you will also reach business decision-makers: Alma’s network includes Finland’s most important financial media, such as Kauppalehti and Talouselämä. With regional targeting, your reach is wide in your own region.

Did you know that you can target advertising in various stages of the purchase funnel, from dreaming to purchase intent? With us, you will reach target groups interested in automotive and housing in particular: Nettiauto, Autotalli, Etuovi.com, and Vuokraovi.com are Finland’s largest marketplaces that bring audiences to content and, at the same time, produce a great amount of data on the customers’ behaviour and preferences.

For targeting, you can use the audience’s:

Interests

  • Display advertising in the context of relevant content
  • Reach audiences based on their interests

Life circumstances

  • Reach families, single people, and others

Background or position

  • Target advertising to B2B decision-makers

Purchasing power

  • Use the audience’s demographics, such as income level

Purchase intent

  • Reach people planning to buy a car or home effectively

Location

  • Target nationally or regionally

Season

  • Weather, holidays, and other seasons provide new possibilities

The data used in targeting are collected from Alma’s own digital services, customer and registration databases, and various surveys. We only use data that meet data protection requirements.

The best targeting options

Get to know Alma’s targeting options and find the best audience for your needs. By trying and combining various targeting options creatively, you will find the best way to reach the right audience at the right time.

Based on the audience’s behaviour

Get to know our versatile data-based segments


Based on the user’s current interests and consumed content


Targeting is based on the online user’s location on a regional or city level


Target advertising to users who have visited the website, read content marketing, or seen or clicked the ad

Use customer data and target advertising for users in your customer register or similar audiences with Alma Data Cleanroom
Target based on the weather, time, or device



Interested to find out more about targeting?

Contact our media sales, and we will find you the best solutions for targeting and personalising your advertising.

See the media sales contact information here >>

Choose the right audience

We provide hundreds of various audiences and target groups. The audiences are based on website visitors’ behaviour in Alma’s media and their interest level in a given topic. By customising content based on the audience’s behaviour, you can target advertising in all stages of the purchase funnel and from brand advertising to tactical campaigns.

Find below Alma’s data segments now available for buying. From the list, you can search segments by category or theme, or by open search. The data segments are available in programmatic advertising and direct-sold campaigns.

AutomotivePopulation
ALMA – Automotive – ATVs
Viewed ATVs at Nettimoto
66k
ALMA – Automotive – Car Sellers
Visited “sell your car” -section in Nettiauto or Autotalli
14k
ALMA – Automotive – Ecological cars
Viewed or searched for hybrid or electric cars in Nettiauto or Autotalli, or consumed content related to electric and hybrid cars in Alma Media
290 k
ALMA – Automotive – Family cars
Viewed or searched for station wagons or minivans in Nettiauto or Autotalli, or consumed content related to family cars in Alma Media
320k
ALMA – Automotive – Heavy machinery
Visited Nettikone
350k
ALMA – Automotive – Luxury cars
Viewed or searched for luxury car brands or cars priced over €50,000 in Nettiauto or Autotalli
320k
ALMA – Automotive – Maintenance
Visited AutoJerry or Nettivaraosa, or consumed content related to car maintenance in Alma Media
410k
ALMA – Automotive – Mopeds
Viewed or searched for mopeds in Nettimoto, or consumed moped related content in Alma Media
54k
ALMA – Automotive – Motor enthusiasts
Consumed motor vehicle related content in Alma media
1.2M
ALMA – Automotive – Motorbikes
Viewed or searched for motorcycles in Nettimoto, or consumed motorcycle related content in Alma media
180k
ALMA – Automotive – Motorhomes
Visited Nettikaravaani, or consumed RV and caravan related content in Alma Media
89k
ALMA – Automotive – New cars
Searched for or Viewed new cars in Nettiauto or Autotalli
35k
ALMA – Automotive – Pick up
Viewed or searched for pickup trucks in marketplaces
120k
ALMA – Automotive – Sedans
Viewed or searched for sedans in Nettiauto or Autotalli
150k
ALMA – Automotive – Snowmobiles
Viewed or searched for snowmobiles in Nettimoto, or consumed snowmobile related content in Alma media
85 k
ALMA – Automotive – Spare parts
Visited Nettivaraosa
82k
ALMA – Automotive – Station wagons
Viewed or searched for station wagons in Nettiauto or Autotalli, or consumed station wagon related content in Alma Media
200k
ALMA – Automotive – SUVs
Viewed or searched for SUVs on automotive marketplaces, or consumed SUV related content in Alma Media
440k
ALMA – Automotive – Trade-in cars
Viewed or searched for trade-in cars in Nettiauto or Autotalli
740k
ALMA – Automotive – Utility cars
Viewed vans, flatbeds, or trucks in automotive marketplaces
240k
ALMA – Automotive – Vans
Viewed or searched for vans on automotive marketplaces, or consumed van related content in Alma Media
180k
Automotive – Car brandPopulation
ALMA – Automotive – Car brand – Jeep
Viewed or searched for Jeep brand cars in Nettiauto or Autotalli
22k
ALMA – Automotive – Car brand – Audi
Viewed or searched for Audi brand cars in Nettiauto or Autotalli
190k
ALMA – Automotive – Car brand – BMW
Viewed or searched for BMW brand cars in Nettiauto or Autotalli
220k
ALMA – Automotive – Car brand – Chrysler
Viewed or searched for Chrysler brand cars in Nettiauto or Autotalli
20k
ALMA – Automotive – Car brand – Citroen
Viewed or searched for Citroen brand cars in Nettiauto or Autotalli
39k
ALMA – Automotive – Car brand – Dacia
Viewed or searched for Dacia brand cars in Nettiauto or Autotalli
11k
ALMA – Automotive – Car brand – Ford
Viewed or searched for Ford brand cars in Nettiauto or Autotalli
160k
ALMA – Automotive – Car brand – Hyundai43k
ALMA – Automotive – Car brand – Jaguar
Viewed or searched for Jaguar brand cars in Nettiauto or Autotalli
21k
ALMA – Automotive – Car brand – Kia
Viewed or searched for Kia brand cars in Nettiauto or Autotalli
43k
ALMA – Automotive – Car brand – Land Rover
Viewed or searched for Land Rover brand cars in Nettiauto or Autotalli
30k
ALMA – Automotive – Car brand – Mazda
Viewed or searched for Mazda brand cars in Nettiauto or Autotalli
50k
ALMA – Automotive – Car brand – Mercedes-Benz
Viewed or searched for Mercedes-Benz brand cars in Nettiauto or Autotalli
340k
ALMA – Automotive – Car brand – Nissan
Viewed or searched for Nissan brand cars in Nettiauto or Autotalli
160k
ALMA – Automotive – Car brand – Opel
Viewed or searched for Opel brand cars in Nettiauto or Autotalli
150k
ALMA – Automotive – Car brand – Peugeot
Viewed or searched for Peugeot brand cars in Nettiauto or Autotalli
73k
ALMA – Automotive – Car brand – Renault
Viewed or searched for Renault brand cars in Nettiauto or Autotalli
41k
ALMA – Automotive – Car brand – Skoda
Viewed or searched for Skoda brand cars in Nettiauto or Autotalli
120k
ALMA – Automotive – Car brand – Suzuki
Viewed or searched for Suzuki brand cars in Nettiauto or Autotalli
30k
ALMA – Automotive – Car brand – Tesla
Viewed or searched for Tesla brand cars in Nettiauto or Autotalli
29k
ALMA – Automotive – Car brand – Toyota
Viewed or searched for Toyota brand cars in Nettiauto or Autotalli
240k
ALMA – Automotive – Car brand – Volkswagen
Viewed or searched for Volkswagen brand cars in Nettiauto or Autotalli
260k
ALMA – Automotive – Car brand – Volvo
Viewed or searched for Volvo brand cars in Nettiauto or Autotalli
240k
Automotive – Car buying intentPopulation
ALMA – Automotive – Car buying intent – High
Viewed a high volume of items, activated search alerts or sent a lead in Nettiauto or Autotalli, or visited the price calculator or the sell your car section in Nettiauto
780k
ALMA – Automotive – Car buying intent – Low
Visited Nettiauto or Autotalli, or read car tests in Iltalehti
670k
ALMA – Automotive – Car buying intent – Mid
Searches in Nettiauto or Autotalli
700k
Automotive – Car PricePopulation
ALMA – Automotive – Car Price – €10,000-15,000
Viewed cars priced €10,000-€15,000 in Nettiauto or Autotalli
280k
ALMA – Automotive – Car Price – €15,000-20,000
Viewed cars priced €15,000-€20,000 in Nettiauto or Autotalli
250k
ALMA – Automotive – Car Price – €20,000-30,000
Viewed cars priced €20,000-€30,000 in Nettiauto or Autotalli
300k
ALMA – Automotive – Car Price – €30,000-€50,000
Viewed cars priced €30,000-€50,000 in Nettiauto or Autotalli
270k
ALMA – Automotive – Car Price – €5,000-10,000
Viewed cars priced €5,000-€10,000 in Nettiauto or Autotalli
240k
ALMA – Automotive – Car Price – Less than €5000
Viewed cars priced less than €5,000 in Nettiauto or Autotalli
350k
ALMA – Automotive – Car Price – Over €50,000
Viewed cars priced more than €50,000 in Nettiauto or Autotalli
240k
Automotive – LeasingPopulation
ALMA – Automotive – Leasing – Business leasing
Visited the business leasing section in Autotalli
8.3k
ALMA – Automotive – Leasing – Private leasing
Visited the private leasing section in Autotalli
33k
ALMA – Automotive – Leasing
Visited the leasing section in Autotalli, or consumed leasing related content in Alma media
38k
Automotive – Model yearPopulation
ALMA – Automotive – Model year – 1969 and older
Viewed cars made in 1969 or older cars in Nettiauto or Autotalli
140k
ALMA – Automotive – Model year – 1989-1970
Viewed cars made between 1989-1970 in Nettiauto or Autotalli
350k
ALMA – Automotive – Model year – 1999-1990
Viewed cars made between 1999-1990 in Nettiauto or Autotalli
370k
ALMA – Automotive – Model year – 2009-2000
Viewed cars made between 2009-2000 in Nettiauto or Autotalli
720k
ALMA – Automotive – Model year – 2014-2010
Viewed cars made between 2014-2010 in Nettiauto or Autotalli
540k
ALMA – Automotive – Model year – 2019-2015
Viewed cars made between 2019-2015 in Nettiauto or Autotalli
580k
ALMA – Automotive – Model year – 2020
Viewed cars made in 2020 in Nettiauto or Autotalli
210k
ALMA – Automotive – Model year – 2021
Viewed cars made in 2021 in Nettiauto or Autotalli
200k
ALMA – Automotive – Model year – 2022
Viewed cars made in 2022 in Nettiauto or Autotalli
220k
ALMA – Automotive – Model year – 2023
Viewed cars made in 2023 in Nettiauto or Autotalli
67k
BusinessPopulation
ALMA – Business – Business Influencers
High volume of visits in Arvopaperi, Mikrobitti, Tekniikka&Talous, Uusi Suomi, Kauppalehti, Mediuutiset, Talouselämä or Tivi
780k
ALMA – Business – Decision makers
High volume of visits to Kauppalehti, Talouselämä or Tekniikka&Talous, excluding stock market section in Kauppalehti
560k
ALMA – Business – Economics
Consumed financial content in Alma Business media
940k
ALMA – Business – Executives
Visited Kauppalehti or Talouselämä, or consumed content related to management in Alma media, and professional status is manager or entrepreneur, excluding those over 65
130k
ALMA – Business – Financial management
Consumed content related to financial management, finance or accounting in Alma Business media
380k
ALMA – Business – Investing
Visited Arvopaperi or Stock Exchange or My Portfolio sections in Kauppalehti, or consumed investment related content in Alma Business media
770k
ALMA – Business – Startups
Consumed content related to founding a company or startups in Alma Business media
65k
ALMA – Business – Sustainability
Consumed corporate responsibility related content in Alma Business media
710k
ALMA – Business- Digitalisation
Consumed content related to digitization in Alma Business media
360k
Business – IndustryPopulation
ALMA – Business – Industry – Automation
Consumed automation related content in Alma Business media
61k
ALMA – Business – Industry – Chemistry
Consumed content related to the chemical industry in Alma Business media
270k
ALMA – Business – Industry – Engineering
Visited Tekniikka&Talous, or consumed engineering or technology related content in Alma Business media
1.0M
ALMA – Business – Industry – Healthcare
Visited Mediuutiset
51k
ALMA – Business – Industry – Human resources
Consumed HR management related content in Alma Business media, or visited the competence development sections of Almatalent.fi
470k
ALMA – Business – Industry – IT
Visited Tivi or Mikrobitti, or consumed IT related content in Alma Business media
1.1M
ALMA – Business – Industry – Law
Consumed content related to law and jurisprudence in Alma media, or visited Alma Talent’s legal services section
350k
ALMA – Business – Industry – Logistics
Consumed logistics related content in Alma Business media
1.2M
ALMA – Business – Industry – Marketing
Visited Almamedia.fi’s Advertisers section, or consumed marketing related content in Alma Business media
190k
ALMA – Business – Industry – Sales & Customer service
Consumed content related to sales and customer service in Alma Business media
570k
CareerPopulation
ALMA – Career – Searching for job
Visited Jobly
170k
ALMA – Career – Work life
Consumed content related to working life and career in Alma media
1.0M
EntertainmentPopulation
ALMA – Entertainment – Books and literature
Consumed literature related content in Alma media
290 k
ALMA – Entertainment – Music & Concerts
Consumed content related to music events or music in Alma Media
940k
ALMA – Entertainment – Parties
Consumed content related to parties or organizing parties in Alma Media
120k
ALMA – Entertainment – Pop culture & Celebrities
Consumed content related to entertainment and celebrities in Alma media
910k
ALMA – Entertainment – Restaurants
Consumed restaurant related content in Alma media
590k
ALMA – Entertainment – Streaming
Visited Telkku’s streaming section, or consumed content related to streaming services in Alma media
180k
ALMA – Entertainment – TV & Movies
Visited Telkku or TV and movies section in Iltalehti or consumed movie or TV program related content in Alma media
1.0M
Food and DrinksPopulation
ALMA – Food and drinks – Baking
Viewed dessert or pastry recipes in Kotikokki, or consumed dessert and pastry related content in Alma Media
470k
ALMA – Food and drinks – Cooking
Visited Kotikokki or Iltalehti Pippuri section, or consumed cooking related content in Alma Media
1.5M
ALMA – Food and drinks – Wine
Visited Iltalehti Viinikellari section or Optio Viiniklubi section, or consumed wine related content in Alma Media
880k
Food and drinks – Diet
ALMA – Food and drinks – Diet – Gluten free
Population
ALMA – Food and drinks – Diet – Gluten free
Viewed gluten-free recipes in Kotikokki, or consumed content related to gluten-free diet in Alma Media
17k
ALMA – Food and drinks – Diet – Vegan
Viewed vegan recipes in Kotikokki, or consumed content related to a vegan diet in Alma Media
330k
HobbiesPopulation
ALMA – Hobbies – eSports & Video games
Consumed content related to eSports or video games in Alma Media
780k
ALMA – Hobbies – Handicrafts
Consumed craft related content in Alma Media
310k
ALMA – Hobbies – Hunting & Fishing
Consumed hunting or fishing related content in Alma Media
680k
ALMA – Hobbies – Outdoor activities
Consumed content related to outdoor recreation in Alma Media
1.6M
ALMA – Hobbies – Photography
Consumed photography related content in Alma Media
370k
ALMA – Hobbies – Science
Consumed science related content in Alma media
950k
Hobbies – BoatsPopulation
ALMA – Hobbies – Boats – Boat buying intent
Searched in Nettivene
55k
ALMA – Hobbies – Boats
Visited Nettivene, or consumed content related to boating in Alma Media
200k
Hobbies – PetsPopulation
ALMA – Hobbies – Pets – Cats
Consumed cat related content in Alma Media
45k
ALMA – Hobbies – Pets – Dogs
Consumed dog related content in Alma Media
470k
ALMA – Hobbies – Pets
Viewed or searched for pet supplies in Nettimarkkina, or consumed pet related content in Alma Media
620k
HousingPopulation
ALMA – Housing – Building
Visited the Etuovi Construction section, or consumed construction related content in Alma Media
930k
ALMA – Housing – Farms
Viewed or searched for farms or forest in Etuovi
110k
ALMA – Housing – Garages
Viewed or searched for storage in Etuovi
11k
ALMA – Housing – Gardening
Consumed gardening related content in Alma Media
950k
ALMA – Housing – Home & Garden
Consumed content related to housing, home and garden in Alma media
1.2M
ALMA – Housing – Home self-sellers
Visited Etuovi’s sales guide or the sell your apartment by yourself section
9.2k
ALMA – Housing – Home Sellers
Visited the broker comparison or the Price estimate section in Etuovi
83k
ALMA – Housing – Interior Decorating
Consumed decorating related content in Alma Media
1.0M
ALMA – Housing – Landlords
Visited Vuokraovi’s section for landlords or rent calculator, or consumed content related to renting apartments in Alma Media
170k
ALMA – Housing – Leisure Homes and Cottages
Viewed or searched for cabins in Etuovi, or consumed cabin related content in Alma Media
250k
ALMA – Housing – Movers
Visited Muuttomaailma, or consumed content related to moving house in Alma Media
26k
ALMA – Housing – Plots
Viewed or searched for lots in Etuovi
140k
ALMA – Housing – Renovations
Visited the Etuovi’s Renovation section, or consumed renovation related content in Alma Media
180k
Housing – Home buying intentPopulation
ALMA – Housing – Home buying intent – High
High volume of visits to Etuovi, activated Etuovi search alerts, or contacted a seller in Etuovi
590k
ALMA – Housing – Home buying intent – Low
Visited Etuovi
760k
ALMA – Housing – Home buying intent – Mid
Viewed items in Etuovi
200k
Housing – Home Renting intentPopulation
ALMA – Housing – Home Renting intent – High
Viewed items in Vuokraovi, or high volume of visits to Vuokraovi
320k
ALMA – Housing – Home Renting intent – Low
Visited Vuokraovi
290 k
LifestylePopulation
ALMA – Lifestyle – Beauty & Makeup
Consumed beauty or makeup related content in Alma Media
730k
ALMA – Lifestyle – Charity
Consumed charity related content in Alma Media
300k
ALMA – Lifestyle – Culture & Fine Arts
Consumed cultural or art related content in Alma Media
1.4M
ALMA – Lifestyle – Discount Hunters
Consumed sales and bargains related content in Alma media
890 k
ALMA – Lifestyle – Environment & Ecology
Consumed content related to the environment or ecological lifestyle in Alma media
1.2M
ALMA – Lifestyle – Family and parenting
Consumed content related to family life in Alma media
1.2M
ALMA – Lifestyle – Fashion
Visited the Tyyli.com section of Iltalehti, or consumed fashion and style related content in Alma media
1.2M
ALMA – Lifestyle – Health & Well-being
Consumed health or wellness related content in Alma media
1.4M
ALMA – Lifestyle – Pregnancy and babies
Consumed pregnancy and baby related content in Alma media
1.0M
Personal FinancePopulation
ALMA – Personal Finance – Consumer credits
Visited Etua’s consumer credit counter, or consumed content related to consumer credit in Alma Media
660k
ALMA – Personal Finance – Mortgage
Visits to Etuovi’s loan calculator, or Etua.fi’s Housing loan section
58k
Personal Finance – InvestingPopulation
ALMA – Personal Finance – Investing – Forest investors
Viewed or searched for forest farms in Etuovi, or consumed content related to forest ownership or management in Alma Media
150k
ALMA – Personal Finance – Investing – Real Estate investors
Consumed content about real estate investment in Alma Media, or visited Alma Talent’s Asuntopuntari
140k
ALMA – Personal Finance – Investing
Consumed content related to investing in Alma Media
1.4M
Socio – Age GroupPopulation
ALMA – Socio – Age Group – 18-24 years
Modeled and deterministic data from customer registers and surveys
1.5M
ALMA – Socio – Age Group – 25-34 years
Modeled and deterministic data from customer registers and surveys
2.0M
ALMA – Socio – Age Group – 35-44 years
Modeled and deterministic data from customer registers and surveys
2.1M
ALMA – Socio – Age Group – 45-54 years
Modeled and deterministic data from customer registers and surveys
2.2M
ALMA – Socio – Age Group – 55-64 years
Modeled and deterministic data from customer registers and surveys
2.2M
ALMA – Socio – Age Group – over 65 years
Modeled and deterministic data from customer registers and surveys
1.9M
Socio – Company SizePopulation
ALMA – Socio – Company Size – 1 person company
Modeled and deterministic data from customer registers and surveys
1.6M
ALMA – Socio – Company Size – 10-49 person company
Modeled and deterministic data from customer registers and surveys
2.1M
ALMA – Socio – Company Size – 2-9 person company
Modeled and deterministic data from customer registers and surveys
1.9M
ALMA – Socio – Company Size – 250-500 person company
Modeled and deterministic data from customer registers and surveys
2.2M
ALMA – Socio – Company Size – 50-249 person company
Modeled and deterministic data from customer registers and surveys
2.9M
ALMA – Socio – Company Size – Over 500 person company
Modeled and deterministic data from customer registers and surveys
3.4M
Socio – Education LevelPopulation
ALMA – Socio – Education Level – Primary school
Modeled and deterministic data from customer registers and surveys
1.6M
ALMA – Socio – Education Level – Secondary school
Modeled and deterministic data from customer registers and surveys
1.7M
ALMA – Socio – Education Level – University/Polytechnic
Modeled and deterministic data from customer registers and surveys
3.7M
ALMA – Socio – Education Level – Vocational school
Modeled and deterministic data from customer registers and surveys
3.9M
Socio – Employer sectorPopulation
ALMA – Socio – Employer sector – Private
Modeled and deterministic data from customer registers and surveys
5.2M
ALMA – Socio – Employer sector – Public
Modeled and deterministic data from customer registers and surveys
3.7M
Socio-EntrepreneurPopulation
ALMA – Socio – Entrepreneur – No
Modeled and deterministic data from customer registers and surveys
6.6M
ALMA – Socio – Entrepreneur – Yes
Modeled and deterministic data from customer registers and surveys
1.6M
Socio – GenderPopulation
Socio – GenderPopulation
ALMA – Socio – Gender – Female
Modeled and deterministic data from customer registers and surveys
3.9M
ALMA – Socio – Gender – Male
Modeled and deterministic data from customer registers and surveys
4.0M
Socio – House TypePopulation
ALMA – Socio – House Type – Apartment house
Modeled and deterministic data from customer registers and surveys
3.9M
ALMA – Socio – House Type – Detached house
Modeled and deterministic data from customer registers and surveys
3.9M
ALMA – Socio – House Type – Row house
Modeled and deterministic data from customer registers and surveys
3.0M
Socio – Housing FormPopulation
ALMA – Socio – Housing Form – Own house/apartment
Modeled and deterministic data from customer registers and surveys
5.5M
ALMA – Socio – Housing Form – Rented house/apartment
Modeled and deterministic data from customer registers and surveys
3.2M
Socio – Income LevelPopulation
ALMA – Socio – Income Level – 20,000-49,999 €/year
Modeled and deterministic data from customer registers and surveys
3.9M
ALMA – Socio – Income Level – 50,000-99,999 €/year
Modeled and deterministic data from customer registers and surveys
3.8M
ALMA – Socio – Income Level – Less than €20,000/year
Modeled and deterministic data from customer registers and surveys
2.0M
ALMA – Socio – Income Level – More than 100,000 €/year
Modeled and deterministic data from customer registers and surveys
1.1M
Socio – Life SituationPopulation
ALMA – Socio – Life Situation – Cohabiting
Modeled and deterministic data from customer registers and surveys
4.0M
ALMA – Socio – Life Situation – Cohabiting with children
Modeled and deterministic data from customer registers and surveys
3.4M
ALMA – Socio – Life Situation – Single
Modeled and deterministic data from customer registers and surveys
3.0M
ALMA – Socio – Life Situation – Single parent
Modeled and deterministic data from customer registers and surveys
830k
Socio-Professional StatusPopulation
ALMA – Socio – Professional Status – Director/Entrepreneur
Modeled and deterministic data from customer registers and surveys
2.0M
ALMA – Socio – Professional Status – Employee/Functionary employee
Modeled and deterministic data from customer registers and surveys
3.2M
ALMA – Socio – Professional Status – Managerial employee
Modeled and deterministic data from customer registers and surveys
1.8M
ALMA – Socio – Professional Status – Other
Modeled and deterministic data from customer registers and surveys
4.1M
ALMA – Socio – Professional Status – Student
Modeled and deterministic data from customer registers and surveys
1.1M
SportsPopulation
ALMA – Sports – Exercise
Consumed sports related content in Alma Media
1.2M
ALMA – Sports – Football
Visited Soccer section in Iltalehti, or consumed soccer related content in Alma media
1.3M
ALMA – Sports – Formula 1
Visited Iltalehti’s Formulas section, or consumed Formula related content in Alma Media
300k
ALMA – Sports – Horse sports
Visited Harness racing section in iltalehti, or consumed content related to horse sports in Alma media
86k
ALMA – Sports – Ice Hockey
Visited Iltalehti’s Ice Hockey section, or consumed hockey related content in Alma media
700k
ALMA – Sports – Motor sports
Consumed motorsport related content in Alma Media
140k
ALMA – Sports – Sport followers
Visited Iltalehti’s Sports section, or consumed sports related content in Alma media
1.7M
TechnologyPopulation
ALMA – Technology – Information security
Consumed content related to information security in Alma Media
200k
ALMA – Technology – Programming
Consumed content related to programming in Alma Media
630k
ALMA – Technology – Technology & Computing
Consumed content related to technology or information technology in Alma media
1.1M
Technology – Consumer electronicsPopulation
ALMA – Technology – Consumer Electronics – Computers
Consumed computer related content in Alma Media
33k
ALMA – Technology – Consumer electronics – Phones
Consumed content related to mobile and smart phones in Alma media
200k
ALMA – Technology – Consumer Electronics
Visited Mikrobitti, or consumed content related to consumer electronics in Alma media
670k
TravelPopulation
ALMA – Travel – Beach holidays380k
ALMA – Travel – City Breaks730k
ALMA – Travel – Finland
Visited GoFinland, Nettikaravaani or Nettimökki, or consumed content related to domestic tourism in Alma Media
270k
ALMA – Travel – Travel buying intent66k
ALMA – Travel – Traveling
Consumed travel related content in Alma Media
990k