Same land. Different tribes.
Alma Media has a wide reach in active Finnish population and offers a wide range of media outlets, news channels and online services. The local, regional and nationwide printed newspapers together with desktop and mobile solutions cover 80% of the total Finnish population (15-74 yrs). Alma digital network generates 8,5 million browsers per week, of which 54% are desktop and 46% mobile browsers. For advertisers, the wide reach accompanied with exceptionally developed tools for targeting provide a strong and sustainable basis for growth with Alma Media.
Finland’s largest media companies to launch a shared Automated Guaranteed marketplace
Ten Finnish media companies (Sanoma Corporation, Alma Media Corporation, Otavamedia Ltd, Aller Media Oy, A-lehdet Oy, MTV Oy, KSF Media Ab, Kaleva365 Oy, Improve Media Oy and Keskisuomalainen Oyj) will launch a shared Automated Guaranteed marketplace in autumn 2016. The marketplace makes it easier and faster for media agencies to plan and buy digital advertising.
Business to Consumer
The extensive business to consumer (BtoC) segment is interested in news, services and special sectors like health, beauty, sports, culture, cars and housing.
This audience is best reached through Iltalehti, Aamulehti, Satakunnan Kansa, Lapin Kansa, Pohjolan Sanomat, E-kontakti, Etuovi.com and Autotalli.com.
Business to Business
The respected segment of business to high decision makers & professionals (BtoB) - who are interested in news and views in the economy and hold a position as professionals or final decision makers in acquisitions and finance.
This valuable audience can best be reached through Kauppalehti, Talouselämä, Arvopaperi, Tietoviikko and Tekniikka ja Talous.
Business to High-End Consumers
The Business to high-end consumers (BtoHighC) segment - who are financially well off, value well known distinguished brands and are interested in consuming high quality products and services. Even during economically tough times these consumers value luxury, can afford to have time for themselves and hold financial extra for investing or saving.
This precious audience can best be reached through Kauppalehti, Kauppalehti Optio, Talouselämä and Arvopaperi.
The new combined business unit named Alma Talent
The name of the new business unit that is created as a result of the combination of Alma’s Financial Media and Business Services and Talentum’s business operations will be Alma Talent. During the planning of the integration, the business unit was referred to with the working title Professional Media and Business Services.
Alma Media is ending cooperation with Widespace
Alma Media is ending its mobile advertising cooperation with Widespace. From now on, it will offer its mobile advertising solutions through its own national network. The coverage of Alma Media’s mobile advertising network is already one of the most extensive in Finland, and the combination of Alma’s services with Talentum’s offering will expand it even further.