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• Stakeholder study
  • Stakeholder study in detail
  • Channels for stakeholder dialogue in Alma Media
• Corporate Responsibility Strategy
• Corporate Responsibility Report
• Management of Corporate Responsibility
• Threats and opportunities
• Glossary

Alma Media's corporate responsibility is developed within the framework of the Sustainable Media corporate responsibility programme. As responsibility becomes an integral part of Alma Media's day-to-day operations, it will gradually begin to introduce new perspectives on the Group's business. While the primary responsibility for the programme lies with the Corporate Communications function, its effective implementation depends on the participation of everyone at Alma Media.
 
The Sustainable Media corporate responsibility programme is divided into three parts:
 
• Incorporating responsibility into the day-to-day work of Alma Media employees
• Integrating responsibility into product and service development
• Developing open corporate communications
 
In addition to the Sustainable Media programme, Alma Media has a programme for having a positive impact on society, the aim of which is to set the stage for responsibility in the media sector and to promote participation in society. Examples include cooperation with the Nordic Media CR Forum and the Responsible Summer Job campaign. The Group also actively develops its relations and communication with SRI investors (Socially Responsible Investment) by cooperating, for instance, with Eurosif, the pan-European SRI network and by participating in the Carbon Disclosure Project climate initiative each year.
 

Responsibility in the daily work of Alma Media employees

 
Corporate responsibility is not a separate function, but rather a perspective on all Alma Media operations. The Sustainable Media corporate responsibility programme is based on responsibility in the daily work of everyone at Alma Media. Examples of responsibility in the daily work of employees include familiarity and compliance with Alma Media's Code of Conduct and projects concerned with employee well-being and ecological considerations related to the working environment. Offering employees opportunities for volunteer work is also an important and meaningful aspect of corporate responsibility. Its significance in the Sustainable Media programme is increasing as a result of the Group's cooperation with the Finnish Children and Youth Foundation and the planned new partnership with the Finnish Red Cross.
 

Responsibility as an integral part of product and service development

 
Responsibility in business operations will be developed by improving transparency in journalism, giving readers more opportunities to participate by providing ideas for articles and discussing their backgrounds and updating the ethical principles and processes that guide the Group's journalism. Media literacy projects are also included in the objectives of the Sustainable Media programme. In the area of media sales, the Sustainable Media programme supports clients in their corporate responsibility efforts by communicating the environmental impacts of Alma Media's media channels. In the future, corporate responsibility will be integrated into new product and service development, which is supported by Alma Media's strategic focus on digital media. A third focal area is purchasing and, in particular, analysing and developing responsibility in the ICT supply chain.
 

Developing open corporate communications

 
Openness and transparency are the cornerstones of Sustainable Media. Communications on responsibility in the coming years will be focused on integrated reporting, which combines corporate responsibility reporting with traditional financial reporting. Exercising influence on the development of reporting at large through participation in various working groups and the Finnish Business & Society network are key aspects of developing transparent communication. Communications will also become more dialogue-oriented and participatory through the launch of a new stakeholder publication. A third important objective in the field of communication is to extensively communicate the results of the environmental survey commissioned by Alma Media in 2011, both in Finland and internationally. Alma Media engages in active communication to spark discussion on sustainable media, not just in terms of ecology but also content, and the role it plays in people's daily lives and as part of a sustainable society.
 

Alma Media succeeded in global climate survey

 
In 2011, Alma Media was ranked the best Nordic media group in the global Carbon Disclosure Project (CDP) initiative for the second consecutive year. Globally, Alma Media was ranked among the top five media groups. CDP is an annual international climate change reporting system for listed companies. The 3,000 participating companies analyse the risks and opportunities presented to them by climate change and report their annual CO2 emissions. The reports are primarily aimed at investors, with some 550 institutional investors around the world taking CDP results into account in making their investment decisions.