Chaining operations is one of the cornerstones in Alma Media's strategy. Chaining operations means cooperation between Alma Media's business units, directed by the Chain Executive Team. The objective of chaining is to develop internal cooperation within Alma Media's units according to the principle of continuous improvement. Chaining also enables the utilisation of the Group's best resources across business units.
 
The benefits of chaining operations are particularly marked in the present turning point of the media business. A media company must not only operate efficiently, it must also be exceptionally innovative and able to implement changes quickly.
 
Alma Media has eight chains:

• Editorial offices
• Consumer marketing
• Media sales
• Marketing communications and research
• Newspaper delivery
• Printing
• Human resources
• Information and production technology

 The benefits of chaining have manifested themselves, for example, in the growing newspaper circulations, increasing numbers of visitors to online services, media sales that exceed the growth rate of the market in general, improved productivity, good renewal capabilities and media contents that are of higher quality than ever before.
 
The adoption of a new technology platform in the online services of regional and local papers is only one of the recent achievements of chaining. The joint investment gave even the smallest papers within Alma Media a modern tool that opened new opportunities in online news as well as in online advertising sales.
 
In future, chaining will be developed through shared growth and development projects, as well as investments to boost innovations and strengthen an innovative culture. At the same time Alma Media's operational efficiency will further improve.