Responsible marketing and advertising

 
In advertising, responsibility issues may arise for example if an advertiser is suspected of criminal activity. Alma Media's newspapers and digital services each have their own guidelines regarding responsible advertising. Decisions are made case by case, and the ultimate decision-making power in newspapers rests with the Editors-in-Chief.
 
In Finland, newspapers have traditionally supported election campaign advertising as part of the promotion of democracy and well-being in society. Alma Media's newspapers and some of its online services have also granted discounts on election advertising. The discount rate has varied from one election to another, as well as between newspapers and online services. Election advertising pricing among regional papers is fully transparent, meaning that the discounts are granted according to the same principles to all candidates and parties.
 
The use of newspaper-specific customer registers is governed by, among other regulations, the Personal Data Act and the Data Protection Act. Alma Media also complies with the fair play rules of the Finnish Direct Marketing Association that provides ethical guidelines for marketing. 
 

Reliability of products

 
Reliability is a key product responsibility issue in the newspapers published by Alma Media as well as on its various digital marketplaces. The issue of reliable journalism is covered in the Journalism and the reader section. With the rise of digital services, reliability has also become a key competitive advantage of Alma Media's digital marketplaces.